The Outdoor Wire

Switch to License Ambassadors Goes Live with Start of License Year, March 1

HELENA -- Due to outdated equipment and the need to allow for more flexibility for businesses looking to sell hunting and fishing licenses, Montana Fish, Wildlife & Parks is moving to a new License Ambassador program this spring.

This move to the License Ambassador program is going to transition all license sales and applications to our online licensing system (OLS). This move allows FWP to add additional businesses who would like to sell licenses and move away from the old point of sale systems that were unreplaceable and outdated.

As FWP has worked on this transition, we've heard lots of questions and concerns. A couple of questions we're hearing include:

  • Can I still go into my local sporting good store and buy my license?
    • Answer: That depends if your local store has signed up to be a License Ambassador. FWP has worked with local businesses who want to be Ambassadors to provide them window decals, technical support and promotional materials so that it's clear to customers which businesses are FWP License Ambassadors.
  • Are license sales now only online?
    • Answer: No, you can go to an FWP office or License Ambassador to buy or apply for a license. You can also, like always, buy and apply online.
  • Can I pay in cash at a License Ambassador?
    • Answer: No. The License Ambassador program uses the online licensing system the public uses. All transactions are finalized with a credit card.

Remember, the 2026 license year starts March 1. At that time, you can buy your new hunting and fishing licenses and apply for permits.

For more information on the License Ambassador program, check out our FAQs.