Livingston County, MI — Silent Steel USA has announced a strategic partnership with Maschmedt & Associates, a premier sales agency with more than 50 years of experience in the outdoor industry. The agreement brings Silent Steel USA under Maschmedt & Associates' representation across 23 western states, significantly expanding the brand's reach and strengthening its presence with key dealers throughout the region.
Founded in 1968, Maschmedt & Associates has built a strong reputation for representing leading brands in the outdoor, sporting goods, and recreation markets. The agency provides comprehensive sales and marketing support with a long-standing focus on strategic growth and long-term partnerships.
"We are excited to welcome Maschmedt & Associates as a key partner for Silent Steel USA," said Kim Jensen, VP Sales & Marketing of Silent Steel USA. "Their deep industry knowledge, proven sales expertise, and commitment to building strong brand relationships make them an ideal fit for our team. As demand continues to grow for innovative suppressor technology, this partnership positions us to better serve dealers and customers across the western United States."
Maschmedt & Associates expressed strong enthusiasm for representing Silent Steel USA and its innovative approach to suppressor design and performance.
"Our team is very excited to be representing Silent Steel USA in 23 states," said Steve Johnson, Vice President of Maschmedt & Associates. "Having the opportunity to represent a category that is in high demand is one thing, but representing a company and product that is as unique as Silent Steel USA is extremely exciting. After meeting the SSUSA team, it was clear that our companies share the same values and goals, making this partnership a perfect fit."
This partnership reflects Silent Steel USA's continued investment in expanding its national footprint while aligning with experienced sales agencies that understand the evolving needs of the outdoor and shooting sports market.
Delivering cutting-edge suppressors engineered for safety, durability, and performance, Silent Steel USA is trusted by military professionals and shooting enthusiasts alike.
As the independent U.S. extension of a leading Finnish brand, Silent Steel USA was founded to bring proven European suppressor innovation stateside. Renowned across Europe for exceptional design and manufacturing precision, Silent Steel has earned a reputation for performance and reliability. Our U.S. team continues the legacy with a focus on advancing suppressor technology to meet the unique demands of the American Military, law enforcement, and civilian shooters.
MASCHMEDT & ASSOCIATES is a manufacturer's representative agency providing NATIONWIDE SALES to industry leading brands in the HUNTING, SHOOTING, FISHING, CAMPING, MARINE and PREMIUM INCENTIVE sectors. Our relationships span more than 50 years working with independent dealers, distributors, chain stores and e-commerce customers.
Like the world-renowned brands we proudly represent, we are never satisfied with the status quo, but driven to constantly innovate and improve the way things are done in order to maximize the satisfaction, profitability and market reach for our manufacturers.