Livingston County, MI — Silent Steel USA has announced the appointment of Kim Jensen as Vice President of Sales & Marketing, bringing more than three decades of outdoor industry experience and brand-building expertise to the company's leadership team.
Jensen is a second-generation outdoor industry professional whose career spans 30 years, beginning after relocating to St. Paul, Minnesota at age 18. Her roots in the outdoors run even deeper, shaped by a childhood spent around archery ranges and tournaments while exploring the mountains of Pennsylvania alongside her father.
She spent more than 20 years at Robinson Outdoor Products, where she played a key role in the company's growth and evolution into a technology-driven organization with four premium brands: ScentBlocker, SOLA, TreeSpider, and Whitewater. During her tenure, Jensen was instrumental in diversifying the brand portfolio and later helped launch three additional performance-focused brands centered on innovation, quality, and advanced technology.
Most recently, Jensen served as Vice President of Sales & Marketing for X-Vision Optics, where she was responsible for building and implementing the company's sales and marketing infrastructure. Her work included establishing scalable processes, strengthening dealer relationships, and partnering with leading industry agencies to support long-term growth.
In her new role, Jensen will oversee Silent Steel USA's sales and marketing strategy, with a focus on expanding brand awareness, strengthening channel partnerships, and reinforcing the company's position as a premium suppressor manufacturer driven by performance and innovation.
"Kim brings a rare combination of deep industry roots, proven leadership, and a clear understanding of how to build premium brands the right way," said Joe Shaffer, President of Silent Steel USA. "Her experience scaling sales and marketing organizations around innovative, performance-driven products makes her a natural fit for where Silent Steel USA is headed."
"I'm passionate about building brands that matter—brands that are relevant, premium, and rooted in real innovation," said Jensen. "Silent Steel USA is doing exactly that. This isn't about being another product in a crowded market; it's about advancing technology, performance, and credibility. I'm excited to help guide the brand forward and to work with a team that shares that vision."
Silent Steel USA continues to invest in experienced leadership as it grows its presence in the firearms and shooting sports industry, reinforcing its commitment to quality, performance, and American manufacturing.
Delivering cutting-edge suppressors engineered for safety, durability, and performance, Silent Steel USA is trusted by military professionals and shooting enthusiasts alike.
As the independent U.S. extension of a leading Finnish brand, Silent Steel USA was founded to bring proven European suppressor innovation stateside. Renowned across Europe for exceptional design and manufacturing precision, Silent Steel has earned a reputation for performance and reliability. Our U.S. team continues the legacy with a focus on advancing suppressor technology to meet the unique demands of the American Military, law enforcement, and civilian shooters.