Sarsilmaz will exhibit at the 2026 Sports Inc. Outdoor Sporting Goods Show in Phoenix, Arizona, February 18-20th, reinforcing its commitment to independent retailers and strategic buying group partnerships across.
As one of Europe's largest integrated firearms manufacturers, Sarsilmaz continues to expand its U.S. presence with a focused product lineup built around performance, durability, and dependability. At the show, dealers will have the opportunity to engage directly with the Sarsilmaz team, review new product introductions, and discuss growth initiatives for 2026.
Featured products include the SAR9 SOCOM series, engineered with enhanced duty features including threaded barrel configurations and optics-ready capability, and the 7/24 Series, a hammer-fired stainless steel platform designed to meet the rising demand for premium steel competition and range pistols. The broader SAR9 Gen3 family will also be on display, offering dealers a complete lineup.
"Sarsilmaz is committed to building sustainable, long-term partnerships with independent retailers, making this show extremely important," said Jacob Phair, Vice President of Sales at Sarsilmaz. "Sports Inc. provides a valuable platform that enhances direct engagement with dealers, aligns our inventory strategies, and supports sell-through."
With manufacturing roots dating back to 1880, Sarsilmaz operates one of the most vertically integrated production facilities in the global defense industry. That infrastructure supports consistent quality control, scalable production capacity, and dependable supply- critical advantages for today's retail partners navigating market fluctuations.
Dealers attending the Sports Inc. Show are invited to meet with the Sarsilmaz team at booth #1146 in Phoenix to review 2026 programs, merchandising support, and product availability.
For more information about Sarsilmaz and its latest products, please visit sarsilmaz.us.
About Sarsilmaz: Sarsilmaz proudly stands as a leading global manufacturer in the defense and firearms industry, with a rich history dating back to 1880. For over 140 years, our dedication to innovation has resulted in firearms and defense systems that military and law enforcement agencies worldwide trust, spanning 80 countries.
The name "Sarsilmaz," meaning "Unshakable," reflects our commitment to durability and reliability. We manufacture in-house using advanced CNC machining and forging technologies, and subject our products to rigorous NATO-standard endurance testing to ensure end users are prepared when it matters most.