The Outdoor Wire

Mule Deer Foundation Announces Can-Am as Title Sponsor of 2026 Ultimate Giveaway

The Mule Deer Foundation (MDF) is proud to announce a new partnership with Can-Am for the 2026 Ultimate Giveaway.

As the title sponsor of the 2026 Ultimate Giveaway, Can-Am has donated a 2026 Defender MAX XT CAB HD11 in Dark Wildland Camo, built to handle rugged terrain and all-season conditions common across mule deer country.

Trusted by hunters, ranchers and riders around the world, the Defender MAX XT CAB HD11 offers seating for six, a fully enclosed cab, and industry-leading durability, making it ideal for ranch work, habitat projects, hunting access, and outdoor adventures. The Defender will be onsite at the Western Hunting and Conservation Expo, where attendees can view it in person and enter to win the Ultimate Giveaway.

The Ultimate Giveaway is MDF's flagship fundraising sweepstakes, supporting habitat restoration, migration corridor protection, and access initiatives benefiting mule deer and black-tailed deer across the West. Proceeds directly fund on-the-ground conservation projects in partnership with state and federal agencies, private landowners, and local communities.

"Can-Am is an iconic brand in the off-road community, and this partnership reflects a shared commitment to conservation and responsible access," said MDF President & CEO Greg Sheehan. "This Defender represents what's possible when industry and conservation work together to protect the landscapes mule deer depend on."

"The Defender is built for people who depend on the land, whether for work, recreation, or conservation," said Jeremi Doyon-Roch, Marketing Director, Can-Am Off-Road. "Partnering with the Mule Deer Foundation allows us to support responsible access and the habitat work that keeps these landscapes healthy for future generations."

This collaboration marks the beginning of an ongoing partnership between Can-Am and MDF, focused on supporting habitat conservation, access, and the future of mule deer across western landscapes.

To learn more about Can-Am off-road vehicles, visit can-am.brp.com or visit booth #5506 at the Western Hunting and Conservation Expo February 12-15.

About the MDF: MDF is a 501(c)(3) nonprofit organization dedicated to ensuring the conservation of mule deer and their habitat. Through science-based management, partnerships, and community engagement, MDF works to enhance wildlife populations and maintain healthy, connected landscapes for future generations. For more information about the MDF or to become a member and support, visit www.muledeer.org.

About Can-Am: Can-Am is an iconic brand of BRP Inc., a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.