Clear results show the ads led to over $280,000 in extra revenue that wouldn't have happened otherwise.
Insight Media Stream has shared the results of a recent incremental advertising campaign for a popular retailer of firearm optics and accessories. The campaign employed a specialized testing method to demonstrate precisely how much additional business the ads generated—and the numbers are impressive.
Insight is the only company offering a true incremental strategy for media buys. To measure real impact, the team ran ads for one group of customers while keeping a similar group from seeing them. This "control group" method shows what sales would have happened naturally, without the ads. By comparing the two, Insight Media Stream could pinpoint exactly how much extra revenue was caused by the campaign itself.
"A lot of companies wonder if their ads are really working," said Susan Harkins for Insight Media Stream. "With this test, there's no guessing. We can clearly see that our strategy didn't just reach people—it directly led to new sales. For every $1 spent, the campaign brought in over $5 in return."
Key Results:
$281,494.46 in extra sales directly tied to the ads.
Over 5x return on ad spend—for every $1 spent on ads, the retailer made over $5 back.
1,262 extra purchases from customers who saw the ads.
Finding a Better Way to Run the Ads: Partway through, the team tested two different ways of running the campaign:
Standard approach: Brought in about $20,000 in sales.
Optimized approach: Used smarter, customer-focused tweaks and brought in over $45,000—more than double the sales for the same budget.
This showed that fine-tuning how the ads are managed can make a big difference in results. It gives us a clear, repeatable way to drive growth for brands in the outdoors and sporting goods space. It's about using the right data to make ads work harder and deliver real revenue.
Businesses interested in advertising that delivers clear, measurable results can contact Insight Media Stream to learn more.
About Insight Media Stream: Insight Media Stream builds smart digital advertising strategies, with a focus on proving real business impact—especially for industries with unique marketing needs.
For more information, visit https://insightmediastream.com/