Gearfire, the leading provider of technology solutions for the shooting sports and outdoor sporting goods industries, today announced its participation in the 2026 February Outdoor Show, hosted by Sports, Inc. The event will take place February 18-20, 2026, at the Phoenix Convention Center in Phoenix, Arizona.
As a trusted partner to over 2,500 retailers nationwide, Gearfire empowers independent firearm dealers, shooting ranges, and outdoor sports businesses with innovative tools to streamline operations, enhance compliance, and drive growth. At the show, Gearfire will showcase its comprehensive suite of retail management solutions, including the award-winning AXIS Point of Sale system, Gearfire eCommerce software, and the highly anticipated debut of the new FastBound integration with Gearfire eCommerce.
AXIS Point of Sale, the industry's premier retail management system, goes beyond traditional POS by integrating ATF-compliant eBound Book, e4473, eNICS, inventory synchronization, range operations, and seamless omnichannel capabilities. It unifies in-store and online sales while simplifying compliance and boosting efficiency for single- and multi-location retailers.
Complementing AXIS, Gearfire eCommerce enables retailers to build powerful online stores with synchronized inventory, seamless integration with AXIS, and robust tools to expand their reach nationwide.
Gearfire will also be showcasing their recently released FastBound integration with Gearfire eCommerce, allowing firearms from a dealer's FastBound digital bound book to sync automatically with their online store. This seamless integration updates firearm inventory in real time for online purchase, reserves items for disposition upon sale, prevents oversells, reduces manual data entry, eliminates duplication, and provides audit safeguards to help avoid compliance errors. The free integration (for Gearfire eCommerce dealers with an active FastBound subscription) prioritizes in-store inventory for online orders, boosting turnover, improving cash flow, and reinforcing ATF-compliant practices across online and in-store channels.
"We are excited to exhibit at the Sports, Inc. Outdoor Show and connect with our valued partners and prospective clients in Phoenix," said JW Shultz, CEO. "This event is a cornerstone for the independent outdoor and sporting goods community, and we're proud to demonstrate how our solutions—especially the new Gearfire eCommerce-Fastbound integration—help retailers stay compliant, operate more efficiently, and grow their businesses in an increasingly competitive landscape."
Attendees are invited to visit Gearfire at booth #346 to experience live demonstrations of AXIS, Gearfire eCommerce, speak with the team, and explore how these integrated tools can transform their operations.
The Sports, Inc. February Outdoor Show is a premier invitation-only trade event for independent sporting goods retailers and suppliers in the outdoor, hunting, and shooting sports sectors, fostering key B2B connections and showcasing the latest industry innovations.
For more information about Gearfire's solutions, visit gogearfire.com or contact the Gearfire team directly.
About Gearfire: Gearfire is an industry-leading technology provider specializing in eCommerce websites, award-winning point-of-sale software, and merchant services for shooting sports and outdoor retailers. Founded to help shooting sports & outdoor retailers operate more efficiently and expand their reach, Gearfire serves thousands of businesses nationwide with integrated, compliant, and user-friendly solutions.