Beretta, the world's oldest active firearms manufacturer, will exhibit at the 2026 Western Hunt Expo as it marks an extraordinary milestone, 500 years of continuous craftsmanship, innovation, and dedication to the hunting community. Attendees are invited to visit Beretta at Booth #5720 to experience a curated showcase of premium hunting firearms, apparel, and field-ready gear.
With a strong focus on modern hunting performance, Beretta will highlight a selection of rifles engineered for hunters who demand accuracy, reliability, and rugged versatility in the field. Featured firearms on display will include the Sako 90 Finnlight, designed for hunters who prioritize lightweight handling without compromising precision, the Tikka Ace Game and Target rifles, offering adaptable performance for both field and range applications, and the Tikka T3x Lite Roughtech Ember, a durable, lightweight rifle built to perform in demanding conditions with enhanced grip and weather resistance. Also showcased will be the Beretta BRX1, a fast-cycling straight-pull rifle featuring intuitive ambidextrous controls with right-to-left conversion, adaptable ergonomics, and a modular design that allows quick changes of bolt, barrel, and magazine to suit a wide range of hunting scenarios. In addition to these proven platforms, Beretta will offer a first look at an upcoming Sako rifle launching at the show. Purpose-built for serious hunters, this addition to the Sako 90 family will be on display at the show, giving attendees the first glimpse at what's next in premium hunting rifle design.
Beyond firearms, Beretta will present its latest upland and waterfowl hunting apparel collections, developed in close collaboration with passionate hunters and professional guides. The Beretta Waterfowl Collection is crafted for those who brave harsh conditions where warmth, comfort, and protection are essential. Using premium materials tested extensively in the field, each piece is designed to withstand the elements while allowing hunters to stay focused and comfortable throughout long days in the blind. The Beretta Upland Collection blends classic field aesthetics with advanced fabric technology, seamlessly merging tradition with modern performance. Featuring ergonomic stitching, lightweight yet durable pants and chaps, and breathable technical shirts, the collection is designed to move with the hunter while providing reliable protection from changing conditions. Beretta's booth will also feature Top Knives, showcasing rugged, American-made blades trusted by hunters and outdoorsmen for field dressing, camp tasks, and survival use.
"Western Hunt Expo is an important gathering for the hunting community, and as we celebrate 500 years of Beretta, it's the perfect place to showcase how our heritage continues to drive innovation," said Jared Smethurst, Product Manager at Beretta USA. "From precision rifles to technical hunting apparel, everything we're bringing to the show reflects our commitment to supporting hunters in every environment."
Attendees are encouraged to stop by Booth #5720 to explore Beretta's hunting solutions, connect with product experts, and celebrate five centuries of excellence in the field.
Beretta's 500th anniversary will be celebrated throughout 2026 with special product releases, storytelling initiatives, and events honoring the brand's heritage and its forward-looking vision. To stay up to date on anniversary news and special releases, visit beretta500.com.
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About Beretta: Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.
For more information, visit www.Beretta.com.
About Sako: Established in 1921, SAKO Ltd. has an eventful history. SAKO was first created to refurbish and service firearms for the Civil Guard in Finland. The workshop was initially called Suojeluskuntain Ase- ja Konepaja Osakeyhtiö (Civil Guard Firearm and Engineering Co Ltd) and in 1927 became a limited company with its name abbreviated to the acronym, SAKO. The company has played a key role in Finland's defense and has been a trusted supplier to hundreds of defense departments around the world. For 100 years, SAKO has developed world-class military, target, and hunting rifles, as well as cartridges. Our reputation, high-quality products, and credibility are rooted in the unique skills of our employees and in their professional pride. Over a period of 100 years, the company has grown by focusing on internationalization, the excellence of its products, honoring its dedicated craftsmen and personnel, and providing innovative solutions for the needs of its customers. In 2000, SAKO joined Beretta Group, a company with unique firearms traditions reaching all the way back to 1526. This cooperation provides SAKO with the unique capability to offer comprehensive, all-encompassing solutions and systems for our customers. Now, SAKO looks ahead more confidently than ever. We proudly carry on the rifle and cartridges manufacturing knowledge and skills, with the utmost respect towards the surrounding nature.
For more information, visit www.sako.global.