Las Vegas, NV - SAR USA is excited to announce its rebrand. The company will operate under the name Sarsilmaz, which reflects its original identity and aligns its U.S. operations with its over 140-year manufacturing history, dating back to 1880. The transition formally connects the American market to Sarsilmaz's global manufacturing footprint.
Sarsilmaz is one of the world's largest privately held, vertically integrated firearms manufacturers, supplying the Turkish Armed Forces, NATO allies, and law enforcement agencies in more than 80 countries.
The name Sarsilmaz, meaning Unshakable, has been carried by the company for generations and reflects its focus on durability, reliability, and service performance. Sarsilmaz firearms are engineered using advanced CNC machining and forging technologies and undergo extensive endurance testing, including NATO qualification protocols exceeding 150,000 rounds.
Sarsilmaz operates as a fully integrated manufacturer with in-house capabilities spanning design, engineering, machining, and production. Its portfolio includes duty, sport, and concealed carry pistols, large-caliber weapon systems, ammunition, and advanced defense technologies.
The rebranding aims to clarify the company's identity in the U.S. market and better reflect its role as a global manufacturer.
Under the Sarsilmaz brand, the U.S. firearm lineup will feature the 7/24 Series, K12 Sport, and the SAR9 family, including Subcompact, Compact, Full Size, Sport, and SOCOM models.
For more information about Sarsilmaz and its firearms, visit sarsilmaz.us
About Sarsilmaz
Sarsilmaz proudly stands as a leading global manufacturer in the defense and firearms industry, with a rich history. For over 140 years, our dedication to innovation has resulted in firearms and defense systems that military and law enforcement agencies worldwide trust, spanning 80 countries.
The name "Sarsilmaz," meaning "Unshakable," reflects our commitment to durability and reliability. We manufacture in-house using advanced CNC machining and forging technologies, and subject our products to rigorous NATO-standard endurance testing to ensure end users are prepared when it matters most.