RetailBI, powered by Gearfire, has released its 2025 Shooting Sports Executive Report, an annually published and widely anticipated industry analysis relied upon by manufacturers, distributors, and retailers to understand shooting sports retail performance. Built on real-world point-of-sale and eCommerce data, the report provides a clear, data-backed view of sell-through trends across a broad network of firearms retailers nationwide.
The report finds that 2025 same-store new firearm unit sales declined approximately 13% year-over-year, reflecting continued demand compression following the historically elevated market environment of the early 2020s. Retail firearm inventory also declined year-over-year, extending the industry's ongoing correction cycle.
Kaleb Seymour, VP Data & Analytics, Gearfire / RetailBI states, "In this market, narrative isn't enough — the difference is visibility. The companies that win are the ones making decisions based off what consumers are actually buying, not what they hope demand will be."
Key findings from the 2025 Annual Report
Demand softened further in 2025, with units and revenue declining at similar rates
The industry continued working excess inventory out of the channel, though the pace and alignment varies by category
Some product segments are showing early indicators of increased price competition, despite relatively stable market-level pricing
Category performance was not uniform. Though handguns were comparatively resilient, rifles and shotguns experienced deeper declines, inventory remains elevated relative to pre-pandemic levels
Request Your Copy: Click HERE to access the full report and take the next step in leveraging data for success in 2026 and beyond.
About RetailBI
RetailBI is the shooting sports industry's most comprehensive business intelligence platform, offering data and insights to help manufacturers, distributors, and retailers make informed business decisions. Powered by transaction data from over 2,000 U.S. firearms retailers, RetailBI delivers unmatched visibility into market trends, consumer behavior, and competitive performance.
About Gearfire
Since 2012, Gearfire has been at the forefront of providing end-to-end software solutions designed to empower independent retailers by addressing the unique challenges and operational needs of outdoor and shooting sports retail. Seamlessly integrating e-commerce, point of sale (POS), range management, firearm-friendly credit card processing, and data analytics. Gearfire provides a true end-to-end retail technology solution for businesses to confidently navigate the modern retail landscape with efficiency and profitability. For more information, visit gogearfire.com.