MaxView™ Optics announces the launch of the MaxCam™ series of point-of-view cameras, bringing a proven and trusted POV platform back to the outdoor market under new ownership and a refreshed brand identity.
Formerly known to consumers through the Tactacam POV camera lineup, this well-regarded camera technology has been acquired and is relaunching as MaxView™ Optics with the goal of restoring availability, reliability, and continued innovation for hunters and outdoor enthusiasts who rely on hands-free video capture in the field.
The flagship MaxCam7, new for 2026, builds on the same core technology that earned a strong following among outdoorsmen, while benefiting from updated brand support, renewed market focus, and expanded distribution. MaxCam™ is committed to delivering the performance and durability users expect, while setting the foundation for future product and accessory development.
"After a two-year hiatus of the Tactacam POV cameras at market, we are excited to hand over the technology to MaxCam™ leadership and assist in getting it back into the marketplace as a leader," compliments Tactacam CEO Jeff Peel. This action will harness the existing tech equity seated in the outdoor marketplace, alongside the acquired intellectual property, with a calculated target of evolving the line and selling to the full spectrum of outdoor and adventure sports consumers.
"We know how much trust and loyalty this camera platform earned over the years," said President and CEO for MaxView™ Optics, Jon Syverson. "Our focus is simple. Bring these cameras back to market and continue building on what made them successful in the first place."
The MaxCam™ series will be supported by a new go-to-market strategy designed to reintroduce the product line to both longtime users and new consumers across hunting, outdoor recreation, and action sports. Marketing efforts for MaxCam™ are managed by the Hunt Camp Company, leveraging deep industry experience and a strong connection to the outdoor community.
The MaxCam™ lineup is launching for the 2026 season and will be available through traditional retail partners as well as direct-to-consumer channels. Additional accessories and future product updates are already in development to support a wide range of in-field applications.
For more information on the MaxCam™ series lineup, visit maxviewoptics.com. Stay social by visiting the MaxCam Instagram or MaxCam Facebook.
About MaxView™ Optics: MaxView™ Optics is based at 1905 1st Avenue, Windom, MN 56101. They are dedicated to delivering dependable, high-performance optical and video solutions for hunters and outdoor enthusiasts. Built on proven technology and a commitment to product support, MaxView™ Optics focuses on tools that perform when it matters most.
MaxView™ Optics Media: For media inquiries regarding MaxView™ Optics and the MaxCam™ series of products, please contact the Hunt Camp Company team at digital@huntcampcompany.com.