The Outdoor Wire

Janette Palmer Returns to 1791 Outdoor Lifestyle Group as VP of Sales

Miami, FL - 1791 Outdoor Lifestyle Group, a leading provider of premium leather products, holsters, EDC tool organizers, and associated sporting goods, proudly announces the return of Janette Palmer to the 1791 OLG team as their VP of Sales. This crucial role will help the company meet distributor and retailers growing demand for 1791's innovative and premium products in all channels.

Palmer brings both sales professional and industry experience to the position. Janette Palmer has worked with some of the best brands in the space including previously at 1791 OLG as the National Sales Manager, Rock Ridge Outdoors as their Vice President of Sales, and in other sales leadership roles at Crimson Trace, HIVIZ Shooting Systems, and Michaels of Oregon.

"We are thrilled for Janette to return to the 1791 team!" says Ramiro Romani, CEO "Janette helped take the 1791 brand national, helped grow the brand in multiple channels. She has proven that "coming back" can be just as powerful as starting fresh. With the Janette leading our team in the role of VP of Sales, 1791 OLG is ready to expand our product offerings while also offering strategic sales channel support and direction."

"I am happy to rejoin 1791 Outdoor Lifestyle Group," explains Palmer. "It's great to work with a team that shares the same vision and passion for team building, product innovation, markets and the industry. I hope I've proved that I know a few things that I can bring to the table – and always open to learn more. We are looking forward to an exciting 2026!"

As the Vice President of Sales, Palmer will collaborate with retailers, wholesalers, independent and in-house sales professionals, and OEM customers to meet their rapidly growing needs in an ever-changing sales environment. Having a senior level position dedicated to the company's sales efforts reflects 1791 Outdoor Lifestyle Group's commitment and passion for providing the best products possible for concealed and open carry, outdoor adventure, and everyday-carry for tools and other essentials.

Please stop by to say "hi" and "welcome back" to Janette at the 1791 Outdoor Lifestyle Group booth in Caeser's Forum, booth 75207, this 2026 SHOT Show in Las Vegas, January 20th – 23rd, 2026.

1791 Outdoor Lifestyle group will be showing their newest and most popular products, including the exciting new 1791 Industries firearm accessories.

For more information about 1791 Outdoor Lifestyle Group or for product sample requests, please contact:

Matt Foster – Catalyst

mfoster@catalyst.com