Gunpowder Inc., a leading enthusiast lifestyle agency, announces its partnership with SilencerCo, the shooting industry's leader in the design and construction of suppressors relied upon by shooters in the field, at the range and on the job. Serving as SilencerCo's agency of record, Gunpowder will support strategic communications, media relations and brand storytelling efforts to help to elevate awareness of the brand's premium products, leadership within the category, and legacy of innovation.
SilencerCo is widely recognized as a pioneer in suppressor technology and for redefining sound suppression, durability, and modularity for civilian, law enforcement, and military users. Blending intuitive design with premium components and backed by a lifetime warranty, SilencerCo suppressors remain the first choice of shooters who desire technical excellence and durability suited for real-world applications.
"SilencerCo has earned its brand recognition by pushing boundaries and setting new standards for an increasingly important firearms component. And they make shooting fun," said Ryan Chuckel, Founder and CEO of Gunpowder. "They're rooted in innovation and performance, values that align directly with how we approach public relations. We're excited to help tell their stories in a way that resonates with the shooting community."
Since 2015, Gunpowder has experienced sustained growth by delivering earned-media-driven communications programs for some of the world's most respected enthusiast brands, including Montana Knife Company, Pure Fishing, Academy Sports + Outdoors, Johnson Outdoors, ZEISS, and many other category-leading brands. The agency brings a deep understanding of enthusiast audiences, technical products, and performance-based storytelling, making it a natural fit for SilencerCo.
"Gunpowder brings a strong understanding of our category and the audiences we speak to," said Mike Aland, Chief Marketing Officer at SilencerCo. "With suppressors becoming an increasingly common part of the shooting experience, our goal is to make them accessible and relevant for every type of shooter. Gunpowder is the right partner to help reach that goal."
SilencerCo
SilencerCo, based in West Valley, UT is the nation's leading designer and manufacturer of suppressors. Since our birth in 2008, our dedication to authenticity and innovation has never wavered. Today, we continue to focus on exceptional customer service and industry-leading products; products that are crafted by people with the utmost dedication to our industry. We are hunters, shooters, and gun enthusiasts, just like you. Our innovative and forward-thinking approach has allowed us to give the firearms industry what many said was impossible. This is what drives us to be better—to be the best. Because you—the shooter, the hunter, the Second Amendment lover—deserve the best.
About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world's most influential enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co., and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients' products and services at the center of their lives. More information is available at www.gunpowderinc.com.