Gunpowder Inc. announces its new partnership with performance firearm and accessories brand ZEV Technologies, effective immediately. Under the terms of this new partnership, Gunpowder will function as ZEV's agency of record, leading earned-media strategy and execution to enhance ZEV's visibility across core and adjacent markets by spotlighting the brand's proven track record for innovation and performance.
Known for its precision-driven approach to manufacturing, ZEV Technologies continues to gain recognition as a trusted name among shooters who expect premium performance and refined design. From complete firearms to aftermarket components and accessories, the brand continues to grow its footprint by building products that deliver reliability and consistency, whether on the range or in competition.
Founded in 2015, Gunpowder has built its reputation by delivering earned-media-driven communications for some of the most recognized names in enthusiast markets, including Montana Knife Company, Pure Fishing, Academy Sports + Outdoors, Johnson Outdoors, and ZEISS. The agency's approach blends strategic storytelling with deep category knowledge to help brands earn attention and build long-term relevance.
"ZEV has built their reputation through thoughtfully engineered firearms and components in the category," said Ryan Chuckel, Founder and CEO of Gunpowder. "Their focus on precision and continual improvement is exactly what we value in a partner. We're excited to support the team with a communications strategy that matches the strength of the brand."
Gunpowder will work closely with the ZEV team to support brand storytelling, product launches, and key industry initiatives throughout 2026. With deep experience representing technical products and enthusiast audiences, the agency will help ensure ZEV's message is clear, consistent, and aligned with the brand's performance-first identity.
"ZEV has always been focused on raising the standard for what shooters should expect from a premium firearm and component manufacturer," said Mike Aland, Chief Marketing Officer at ZEV Technologies. "Gunpowder understands this space and how to speak to the enthusiasts who drive it. We're looking forward to working together to expand our reach and continue building momentum."
Zev Technologies.
ZEV was started with a focus on competitive shooters, pioneering the first drop-in replacement triggers for GLOCK®. To this day, ZEV's triggers are the gold standard for competitors worldwide. ZEV has built its business with the philosophy that any product it made had to be the best product of its type available on the market. Over time, ZEV's customer base expanded from competitive shooters to elite military and law enforcement and ultimately, into leading gun stores and ranges for every shooter. Today ZEV offers its own award winning lines of pistols and rifles in addition to providing the most comprehensive line of premium upgrade parts for GLOCK. ZEV customers can be confident they are carrying the best product available whether it is in the competitive arena, the battlefield, or to their local range
ZEV: DESIGN, FEEL, PERFORMANCE
About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world's most influential enthusiast brands, including, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co., and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients' products and services at the center of their lives. More information is available at www.gunpowderinc.com.