DELAFIELD, Wis. – Leading enthusiast lifestyle agency Gunpowder, Inc., announces the expansion of its partnership with Seakeeper, the leader in marine stabilization technology. Following a successful year representing Seakeeper Ride, Gunpowder now serves as the public relations agency of record for the broader Seakeeper brand, supporting communications across its full portfolio of marine stabilization solutions.
Gunpowder began working with Seakeeper Ride in 2024, collaborating closely to elevate mainstream brand awareness, educate boaters and media on its revolutionary Vessel Attitude Control System™ technology, and position the first-of-its-kind product as a game-changing stabilization solution for modern boaters. Now, Gunpowder will help Seakeeper tell its complete stabilization story, highlighting how the Seakeeper gyro stabilizes a boat at rest and low speeds, while Ride delivers stabilization underway.
Since 2015, Gunpowder has experienced sustained growth by delivering strategic, earned-media-driven communications programs for some of the world's most respected enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Montana Knife Company and Johnson Outdoors, among others. The agency brings a deep understanding of enthusiast audiences, technical products, and performance-driven storytelling, making it a strong fit for Seakeeper's innovation-led approach to marine technology.
"Seakeeper has built a category-defining brand around solving real problems for boaters through engineering and innovation," said Ryan Chuckel, Founder and CEO of Gunpowder. "Our work with Seakeeper Ride over the past year has been a great collaboration, and expanding that partnership to support the broader Seakeeper brand was a natural next step. We're excited to help tell the Seakeeper story in a way that resonates with media, industry partners, and the boating community at large."
Seakeeper is best known for revolutionizing on-water comfort through its computer-controlled gyroscopic stabilizers, which eliminate up to 95% of boat roll that causes seasickness, fatigue and anxiety on boats 23 feet and longer. From offshore fishing boats to luxury yachts, Seakeeper technology is setting the standard for performance and reliability in marine stabilization. When paired with Seakeeper Ride, the systems complement each other to provide best-in-class stabilization, resulting in a smoother, safer, and more controlled boating experience from anchor to cruising speed.
"Gunpowder has proven to be a thoughtful, strategic partner with a strong grasp of both our technology and our audience," said Kelsey Barrett, Seakeeper's Director of Brand & Creative. "Their work with Seakeeper Ride demonstrated a clear ability to translate complex engineering into compelling storytelling. We're looking forward to expanding that collaboration as we continue to grow the Seakeeper brand globally."
Gunpowder will support Seakeeper with ongoing media relations, brand storytelling, influencer management and strategic communications initiatives, with a focus on strengthening awareness and engagement across the marine, outdoor, and enthusiast landscapes.
About Seakeeper: Seakeeper is the world leader in marine motion control technology. Founded in 2003, Seakeeper invested in five years of R&D before introducing its first gyrostabilizer to the marketplace in 2008. Since then, Seakeeper has grown from a start-up operation to the worldwide leader in stabilization with products for boats as small as 23 ft. With annual growth and investment in new technologies, the company continues to expand its product offering, pioneering motion control and stabilization both at rest and underway for boats of all sizes. Seakeeper Ride, a Vessel Attitude Control System (VACS) and the first product deviation from its line of gyrostabilizers, launched in 2022 for boats up to 35 ft.
About Gunpowder, Inc.: Since 2015, Gunpowder has been driving dynamic communications programs for some of the world's most influential enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co., and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients' products and services at the center of their lives. More information is available at www.gunpowderinc.com.