GunBroker.com and Master FFL have begun the process of leveraging Master FFL's platform to develop new ways to improve efficiency and reduce friction across the firearms transaction and transfer process.
The collaboration represents an effort to explore how Master FFL's technology, tools and automation may align with GunBroker's existing marketplace workflow to better support buyers, sellers and Federal Firearms License holders.
As part of this effort, the companies will work together to identify potential opportunities to streamline communication, improve transfer visibility and simplify operational steps commonly encountered by FFL dealers during transactions originating on GunBroker.
"This is about listening to the needs of the industry and evaluating how technology can help address long-standing pain points in the transfer process," said Allen Forkner, vice president of public relations and brand management at GunBroker.com. "By engaging with Master FFL, we are taking an initial step toward understanding how complementary tools could fit within the GunBroker ecosystem while maintaining compliance and dealer choice."
This announcement is being distributed through industry news services. Any additional material information regarding the relationship will be communicated broadly through appropriate public channels.
About GunBroker: GunBroker is the largest online marketplace dedicated to firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents. Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition, shooting accessories and outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. For more information, visit: www.gunbroker.com.
About Master FFL: Master FFL is a firearms-industry SaaS platform providing FFL dealer data, compliance automation, and transfer workflow solutions for marketplaces, manufacturers, and retailers. Master FFL serves as a single source of truth for dealer verification, transfer routing, and regulated e-commerce operations across the firearms supply chain.
About Outdoor Holding Company (formerly AMMO Inc.): Outdoor Holding Company (NASDAQ: POWW) is the parent company of Outdoors Online, LLC, operator of GunBroker.com, the nation's leading online marketplace for firearms and outdoor gear. Our technology-driven platform connects buyers and sellers through a secure, scalable and compliant digital ecosystem. With a focused strategy on marketplace innovation and long-term growth, Outdoor Holding Company is redefining how enthusiasts engage in outdoor and sporting commerce. For more information, visit www.outdoorholding.com.