CCW Safe, a leader in Self-Defense Legal Coverage, is showcasing its Certified Partner Program during SHOT Show 2026. The program empowers firearms instructors, training facilities and industry professionals to strengthen their offerings while partnering with one of the most trusted names in self defense coverage.
Certified Partners receive exclusive training on CCW Safe's services, direct access to partnership tools and the ability to confidently educate their students on post-incident needs and protections.
"This program enables our range and retail partners to offer their customers top-tier self-defense legal coverage while equipping themselves with premier training, resources and materials," said CCW Safe President Kent Brown. "In addition, our partners benefit from a superior revenue-sharing model backed by a company that values exceptional service."
CCW Safe believes the strongest partners are personal, collaborative and rooted in mutual success. One of the driving factors behind the Certified Partner Program is a case-by-case approach with each partner, avoiding an approach that treats partnerships like a referral funnel. The CCW Safe team takes the time to understand each partner, their audience and how CCW Safe can support their goals.
As a Certified Partner, ranges, retailers and instructors receive the following support and resources:
- Multi-year commission opportunities through referrals
- On-site assistance to offer memberships in classes
- Custom Landing Pages
- Exclusive marketing assets and co-branded materials
- Free CCW Safe online training videos and resources to members
- Priority updates on legal trends and self-defense case law when requested
- Opportunities to be featured on CCW Safe platforms, events or content
- Regular check-ins with the CCW Safe Partnership Team
Those interested in becoming a Certified Partner can learn more about the program by visiting www.ccwsafe.com. To find out what membership option is right for you, use CCW Safe's Plan Advisor.
About CCW Safe
CCW Safe was founded by retired police officers Mike Darter and Stan Campbell and attorney Kyle Sweet. The company started because of Darter's experience and knowledge of the coverage law enforcement had access to and the desire to make the same coverage and level of service available to the public for critical self-defense incidents. The company offers comprehensive plans for all private citizens, including retired and active-duty law enforcement officers and military members. Headquartered in Oklahoma City, Oklahoma, CCW Safe has emerged as the leader in self-defense coverage through one-of-a-kind service, comprehensive coverage and a team of experts in their respective fields. Learn more at www.ccwsafe.com.