Buckmasters and Eastmans, two of the most respected and influential brands in the outdoor industry, today announced a strategic partnership with PrecisionPay, a purpose-built payment network designed specifically for the Second Amendment and outdoor recreation community.
This partnership brings together trusted voices in hunting, conservation, and outdoor culture with a payments platform committed to protecting privacy, lowering costs, and ensuring uninterrupted service for merchants and consumers who increasingly face discrimination and de-platforming from major financial institutions.
"Buckmasters and Eastmans represent the heart of the outdoor community, and we're honored to stand with them," said Steve Graceffa, CEO of PrecisionPay. "PrecisionPay was built to protect lawful commerce in the Second Amendment and outdoor recreation space – delivering privacy-first, pay-by-bank payments, lower costs for merchants, and uninterrupted service without the risk of being de-platformed. Working together, we're ensuring our community can keep doing what it loves – without interference."
PrecisionPay is not just a payment processor – it is a values-driven network that empowers firearms owners, outdoorsmen, and outdoor businesses with secure, pay-by-bank transactions that avoid transaction tracking, excessive fees, and the risk of sudden account shutdowns.
"Buckmasters exists to serve hunters and outdoorsmen who live this lifestyle every day," said Jackie Bushman, Founder and CEO of Buckmasters. "What we're seeing across the country is an intentional effort to marginalize our community – sometimes quietly, sometimes openly – by corporations and financial institutions that don't share our values. PrecisionPay is different. They were built for this industry, and they're committed to protecting the people and businesses that make it thrive."
Through the partnership, Buckmasters and Eastmans will integrate PrecisionPay into select offerings while also collaborating on content, promotions, and education that help members and merchants understand how alternative payment networks can safeguard their livelihoods and personal freedoms.
PrecisionPay provides merchants with an end-to-end payments ecosystem that includes fraud management, invoicing, payouts, refunds, subscriptions, and donations – while cutting processing fees by up to 50% compared to traditional credit card networks. With seamless e-commerce integrations and a "Pay as Guest" option, PrecisionPay removes friction for consumers while ensuring merchants are never at risk of being abandoned due to political or cultural pressure.
"I sit on the shoulders of giants who came before me, and they'd be outraged to see a society that tries to cancel and stigmatize this way of life instead of respecting it. The growing trend of financial de-platforming is a real threat – not only to outdoor businesses, but to individual freedom. PrecisionPay is a proactive solution that protects lawful commerce, safeguards privacy, and keeps our community in control," said Ike Eastman, President of Eastmans Multi Media.
For consumers, PrecisionPay offers free membership and the ability to pay securely by bank without the privacy risks associated with credit cards – no transaction categorization, no tracking, and no merchant codes tied to firearm or outdoor purchases. Members also gain access to promotions, loyalty rewards, and exclusive content through partnerships with brands like Buckmasters and Eastmans.
"In a time when so many outdoor enthusiasts feel like their way of life is being chipped away from multiple directions, partnerships like this matter," Bushman added. "This is about more than payments – it's about standing up for our partners, our members, and the future of the outdoor industry."
PrecisionPay is rapidly expanding its network and capabilities, with plans to introduce additional services including instant payments, escrow solutions for private sales, and next-generation financial tools designed specifically for the outdoor and Second Amendment community.
Buckmasters, Eastmans, and PrecisionPay will be at SHOT Show and available to meet with industry partners, merchants, and media. To schedule time with the PrecisionPay team during the show, contact Steve Graceffa at steveg@myprecisionpay.com.
For more information about PrecisionPay and the Buckmasters–Eastmans partnership, visit precisionpay.com, buckmasters.com, or eastmans.com.
About Buckmasters
Buckmasters is the leading voice in deer hunting and conservation, dedicated to promoting ethical hunting, wildlife stewardship, and the outdoor lifestyle through media, education, and advocacy.
About Eastmans Multi Media
Eastmans Multi Media is a multi-generational authority in Western big-game hunting, providing trusted information, media, and advocacy for hunters and conservationists nationwide.
About PrecisionPay
PrecisionPay is a dedicated payment network built for the Second Amendment and outdoor recreation community, offering secure, privacy-focused, low-cost payment solutions for merchants and consumers who value freedom, reliability, and shared values.