According to ATA President and CEO Matt Korman “it became clear that due to the COVID-19 pandemic, we wouldn’t be able to provide the trade show environment that you’ve all come to expect and enjoy.”
Beretta is pleased to announce that the Tikka T3x Lite Roughtech has received the “2020 Great Buy” Award for Best Rifle from Outdoor Life magazine.
The Civilian Marksmanship Program’s annual Talladega 600, a marksmanship retreat for the last five years, is set to begin Monday, Nov. 16, and will offer a variety of competitive and learning events through Sunday, Nov. 22, at CMP’s own Talladega Marksmanship Park in Alabama.
As part of the planned new vendor expansion, Bangers L.P. has begun taking delivery of JTS Shotguns AK & AR style semi-auto shotguns and accessory magazines effective immediately.
Staccato 2011, LLC announced that over 250 law enforcement agencies across the country have approved Staccato 2011 pistols for duty use. Major departments approving Staccato include LA County Sheriffs, Riverside County Sheriffs, and the Long Beach Police Department.

USDA’s Natural Resources Conservation Service (NRCS) Wednesday re-posted a revised Regional Conservation Partnership Program (RCPP) funding announcement, inviting potential conservation partners to submit project proposals for federal funding.
- GEAR -
If you're looking for top-end ladder stands that are both loaded with hunter-friendly features and affordably priced, check out the OL'MAN 18' Assassin Single and 18' Assassin Dual ladder stands.
Safariland announced the release of their full line of hearing protection featuring patent pending impulse technology available in two different in-ear models, or together with the Impulse Range Kit.
Galco advocates the integration of holster, ammo carrier and holster belt as the best method for comfortable and effective concealed carry. One example of this is the professional-grade, premium saddle leather Concealable system.

EasyExport™ has posted a new issue of EasyExport Insights™, containing three years of export sales information for 22 categories of firearms, rifle scopes and related products. The new issue is updated to include export data for August 2020.
Habitat Flats, LLC is proud to announce the opening of Habitat Flats Kennels (HFK) in March 2021.
Five years ago today, GoPro, Inc. (NASDAQ: GPRO) introduced GoPro Awards – an always-on program created to reward camera users with monetary awards and gear for sharing their best GoPro photos, raw video clips and video edits to be considered for inclusion in GoPro’s social media, video programming, marketing materials and more.
Winchester announces its first shipment of ammunition to the U.S. government left the Lake City Army Ammunition Plant this week. Semitrailers filled with 50 caliber and 5.56 ammunition are bound for destinations around the globe in support of the U.S. Warfighter.

Fiocchi, with manufacturing facilities in Lecco, Italy, Ozark, Missouri and Little Rock, Arkansas, is pleased to announce the appointment of Michael Halleron as their new vice president of sales.
Sturm, Ruger & Company, Inc. (NYSE: RGR) will announce its financial results for the third quarter 2020 and file its Quarterly Report on Form 10-Q on Wednesday, October 28, 2020, after the close of the stock market.
MidwayUSA announces the release of "Fishing the Yellowstone", a short story by Larry Potterfield, Founder and CEO of MidwayUSA.
The Beretta 694 over-and-under competition shotgun has received the “2020 Editor’s Choice” Award for Best Shotgun from Outdoor Life magazine.

- JOBS -
Swanson Russell is looking for a Public Relations professional who can counsel leading brands within our hunting and shooting PR team.
Evolved's new-for-2020 ProGro™ technology offers - a premium, scientifically-advanced seed treatment that renders a stronger root system after germination and, ultimately, a greater forage yield.
Gamakatsu is continuing the popular G-Box lineup into 2021. New 3700D and 3200D models are both constructed with deep compartments to store bulky spoons, plugs, poppers and other wide lures.
The HuntSmart™ app's Artificial Intelligence Management (AIM) system organizes and analyzes trail camera images automatically with advanced features for as low as $2 per month.

New for 2020, Northland Fishing Tackle has put a twist on its ever-popular Puppet Minnow®, with the breakthrough introduction of rattles.
An off-road vehicle bridge connecting Michigan and Wisconsin will be temporarily closed for construction work, beginning Oct. 19.
Nestlé Purina, a global leader in pet care, was awarded the Ducks Unlimited Corporate Conservation Achievement Award at this year’s first-ever virtual Ducks Unlimited National Convention.
John Adams has been named as the new S3DA Georgia Northern Regional Coordinator.

Grassland Water District, a water agency serving one of the largest wetlands in the West, received permission from the federal Eastern District Court of California to defend its interests in the case of Pacific Coast Federation of Fishermen’s Associations v. Glaser.
Shoot Like A Girl announced a special offer for the entire month of October. All orders over $20 USD placed before Saturday, October 31, 2020 at 11:59 p.m. ET will qualify for free shipping (U.S. orders only).
Houston Safari Club Foundation (HSCF) and “Hunting Matters” welcomes Barret Simpson, co-owner and General Manager of Conroe Taxidermy, one of the largest taxidermy shops in the nation.
The Florida Fish and Wildlife Conservation Commission (FWC) will present a 10-year management plan for the Chassahowitzka Wildlife Management Area at a virtual public hearing on Wednesday, Oct. 28.

Pennsylvania has a chance to break last year’s record bear harvest of 4,653 in the coming bear seasons.
This week on MOJO TV, Randy Christenson and Kyle Barefield of Team MOJO head to Kansas to hunt with good friend and outfitter, Romanian Dave of Shallow Creek Outfitters.
Tune in for the new series, North American Trapper, now airing Thursdays at 9:30 p.m. ET on Sportsman Channel.
Join long-time fishing guide Captain George Gozdz as he explores the outdoor lifestyle focused on appealing destinations for anglers on World Fishing Network’s
The Vermont Fish and Wildlife Department has joined the Eastern Woodcock Migration Research Cooperative, an international research collaboration developed to better understand the migratory ecology of the American woodcock .
Vehicle accidents with white-tailed deer are common in the fall, and drivers need to be alert to the danger, according to Whitetails Unlimited Executive Director Pete Gerl.
he Georgia Chapter of Safari Club International (SCI) did not allow rain from Hurricane Delta to put a damper on the fun, fellowship, and excitement during its annual Youth Deer Hunt.

Yesterday’s feature regarding Federal Premium’s new HammerDown lever action rifle ammunition quoted prices given to us at the time the feature was written. Those prices, we’ve learned are no longer current. Here are the current prices for the line:

LG3571 / 357 Magnum 170 grain, 20-count / $24.99
LG327F1 / 327 Federal 127 grain, 20-count / $30.99
LG441 / 44 Rem. Magnum 270 grain, 20-count / $28.99
LG30301 / 30-30 Win. 150 grain, 20-count / $26.99
LG45701 / 45-70 Govt. 300 grain, 20-count / $50.99

Back in the dark ages of my youth, a college professor was lecturing on how to discern the difference between facts-based reporting and propaganda. On the surface, it doesn’t seem complicated. After all, facts are, well, facts, right?

That’s true- mostly. What’s difficult to discern is when the facts have been manipulated. How a fact is presented determines whether it’s straight-up reporting or propaganda.

The fact of the matter is that in today’s “woke” society facts - straight, unvarnished truths- can be hard to come by. Facts can comfort, anger or embarrass, so the “woke” parse their facts carefully.

There’s a point here, so bear with me.

Professor Kline chose to give us an example rather than rules. It is as demonstrative today as it was in 1972. There was a race staged between a Russian Zil and an American Chevrolet. The Chevy, to the surprise of no one (including the Zil engineers), easily won the race.

A small headline in the U-S papers reported “Chevy defeats Zil in Grudge Race”.

Russia’s Pravda reported the story -truthfully, but their headline put some spin on the story. It read: “Russians Finish Second in International Race, Americans Next To Last”.

Factually, both are correct. But one imparts spin on the story. That’s propaganda -and we see examples of propaganda disguised as straight-up reporting all day long anymore.

Yesterday, a “news release” came to us from a group called “ACCOUNTABLE.US” (Guess all capital letters makes it more legitimate), a “nonpartisan watchdog group that exposes corruption across all levels of government.” Two words in their own description made me nervous: “nonpartisan” and “watchdog”. Seeing those in close proximity, never fails to make me nervous.

ACCOUNTABLE was alerting me to the “fact” that in their close scrutiny of Supreme Court nominee Amy Coney Barrett’s rulings they’d discovered that in eighty-six percent of the relevant cases, she “sided with police interests”.

The group’s release went on to tell me that the group had sent the Senate Judiciary Committee a letter “urging members to review the detailed analysis of Barrett’s record of consistently siding with law enforcement and corporations and against immigrants, workers and those alleging bias”.

A judge siding with the police in only eighty six percent of their cases causes me concern, but not for the same reason as ACCOUNTABLE.

Judge Barrett’s rulings, if symptomatic of anything, would indicate that in fourteen out of a hundred cases, law enforcement screwed something up. That concerns me greatly.

That wasn’t isn’t the point this “watchdog” was intending to make.

Their inference was that she was “too cozy” with “police interests.” That siding with the police was somehow “wrong.”

Shouldn’t a court find in the vast majority of cases that the police were correct in their actions? Wouldn’t inferring anything otherwise imply you’re saying there’s something wrong with judges finding police acted according to the law?

Here’s where I’m headed: when someone tells you they’re a “watchdog” you need to find out what they’re watching for, why they’re watching, and, importantly, for whom.

Moving on to “real” news- as you see in today’s Top Story, the Archery Trade Association has cancelled their 2021 Trade Show scheduled for January 7-9, 2021 in Indianapolis. Their cancellation has caused both consternation and relief across more than just the archery portion of the outdoor industry.

The consternation is from groups that haven’t made a go/no-go decision on their events.

For the record, I’m not referring to SHOT Show 2021. Having completed my pre-registration, I know they’re still full speed ahead.

But other events on the schedule while significant, are all significantly smaller than SHOT.

Despite the COVID-19 requirements, they might still be able to hold their events. But they’re still uncertain -and that’s the cause of the consternation.

The relief comes for manufacturers who have been struggling to work on parallel plans for 2021. Not knowing means creating two sets of plans: one for the “normal” marketing, the second to address what you do if there are no live events to announce your news.

With ATA now officially off the schedule, archery companies can concentrate their attention on how they get their message out to dealers and potential customers without the normal launch venue offered by the ATA.

We’re watching this developing situation closely and, as always, we’ll keep you posted. And if you’re one of those companies wondering how to get your message out, we’re working on ways to help with that, too.

—Jim Shepherd

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