As part of our ongoing coverage of this week’s Archery Trade Association Show in Louisville, Kentucky, we will be publishing a one-time, special edition of The Archery Wire tomorrow (Thursday, January 10) morning. We will summarize the ATA Show in our Tuesday, January 15 edition of The Archery Wire. If you’d like to receive The Archery Wire, visit and click on the subscribe link.
GSM Outdoors, LLC, a multi-brand manufacturer and technology innovator of premium, specialized hunting and shooting products, announces the acquisition of Muddy Outdoors, Hawk, and Big Game Treestands.
Federal is rolling out an exciting new look and feel as part of its continuing progression. The major shift, which the company calls “The New Look of Authority,” includes a new logo and complete packaging refresh.

Rock River Arms is honored to have been selected as a recipient of On-Target magazine's Editors' Choice Award. The award was given by the staff of On-Target for the all-new RRAGE carbine—Rock River Arms latest entry in the company's LAR-15 lineup.
On Saturday, Jan. 19, 2019, at 10 a.m., the Miami-Dade Parks, Recreation and Open Spaces Department and District 3 Commissioner and Miami-Dade County Commission Chairwoman Audrey M. Edmonson, will host the grand opening and dedication of the new day docks at Pelican Island nature preserve and bird sanctuary, located just 400 yards offshore from the Parks Department’s Pelican Harbor Marina.
On September 2, 2018 Jerry Woodhurst, 56, has been charged with five (5) counts of digging Ginseng within a state managed area, and five (5) counts of not leaving the tops of the Ginseng plants intact, totaling a fine of $1,950.
In the latest incident, an estimated 200 pounds plus of aquatic life (Aholehole) were entangled in the net and brought to shore by two men

Mammoth Coolers, a leading provider of premium rotomolded coolers, drinkware, and accessories will proudly exhibit this year at the Archery Trade Association show. The event will be held January 10th-12th in Louisville, Kentucky.
Head to the Riton Optics booth #428 at SHOT Show and enter to win the two day long-range shooting course. The winner can look forward to learning how to master the 1000 yard shot all while having a great time with an American hero and sniper legend, Charlie Melton.
Stop by booth 2009 and discover MTM's compact arrow cases, broadhead storage containers, crossbow bolt cases as well as firearm and other hunting products that consumers will absolutely love.
Dickinson Arms will be showing off several exciting new shotgun models during the 2019 SHOT Show, January 22-25 in Las Vegas, including a new 12-gauge Over & Under and two new 12-gauge Semi-Automatic shotgun families.

TacSol is proud to be exhibiting at the 2019 Bill Hicks Annual Dealer Show. The event will take place January 12-14 in Minneapolis, MN.
Pulsar Thermal and Night Vision is proud to attend the 2019 Dallas Safari Club Convention and Sporting Expo, scheduled for January 17 – 20, in Dallas, Texas.
Savage will launch more than three dozen new products within several product lines at the 2019 SHOT Show, January 22-25 at the Sands Expo Center in Las Vegas, Nevada.
Randy Birdsong and Nate Hosie will appear at TRUGLO Booth #3431 during the 2019 Archery Trade Association show to be held at the Kentucky Exposition Center in Louisville, Kentucky, January 10 -12. This is an exciting opportunity for show attendees to talk hunting and country music one-on-one with the hosts of the popular HeadHunters outdoor TV show.

t "America's Favorite Hunting Couple - Ralph and Vicki Cianciarulo will be appearing at TRUGLO Booth #3431 during the 2019 Archery Trade Association show. This year's ATA show will be held at the Kentucky Exposition Center in Louisville, Kentucky.
Beretta anticipates thousands of visitors later this week at their redesigned SCI booth. The booth has been revamped to showcase a new look that highlights several unique firearm displays that include premium firearms and demonstrations from master artisans.
Zanders Sporting Goods, a national distributor located in Sparta, Illinois, is looking forward to making a “big splash” at this year’s ATA Show January 10-12, 2019.
Bear & Son Cutlery, manufacturer of premium made-in-the-USA knives, invites the 2019 ATA Show attendees to booth 3354 and see new pocket knives and sharpeners.

- GEAR -
Today, the CanCooker is used by tailgaters, outdoor enthusiasts, and even backyard grillmasters to easily prepare a delicious, healthy meal that can satisfy a crowd. This modern version is made of 1060 FDA-grade aluminum and has a capacity to hold four gallons.
YouTube reviewer, “Tool Box Buzz” names the DeWalt DXFR300 Rechargeable 2-way radio “a must” for job sites. The heavy-duty walkie-talkie was taken on a 70,000 square foot commercial job site for experimentation, and it passed with flying colors.
Outdoor Sportsman Group (OSG) announces the promotion of Tim Cremin to President and General Manager of the company’s internal television production operations, Winnercomm.
Capstone Precision Group, distributor of precision ammunition products, is pleased to announce the appointment of Dan Thelen as General Manager.

Celerant Technology announced its partnership and integration with Kinsey’s, a family-owned outdoor and archery distributor. Through this integration, retailers have direct access to Kinsey’s retail products and distribution services.
Velocity Outdoor is announcing the promotion of Dayne Lester to the new role of Vice President of Archery Products. In this role, Dayne will manage innovation and sales strategy for Velocity Outdoor’s archery brands, Ravin Crossbows and CenterPoint Archery.
RUAG Ammotec USA, announces their new SINTOX primer. Unlike conventional lead-free primers, which still contain poisonous heavy metals such as strontium and barium, the SINTOX primer is made with largely non-poisonous zinc and titanium compounds. RUAG Ammotec offers primer caps in the range between 4.44mm to 8.02mm (small/large pistol and rifle plus heavy machine gun).
Orchid Law, PLLC ( announces its launch as an innovative law firm targeting legal needs of today’s firearm business owners.

Kent Cartridge ® is pleased to introduce Leisure Sales as its sales rep group of record for the states of Arizona, California, Hawaii and Nevada.
- JOBS -
Davidson’s is currently seeking a Regional Customer Relationship Manager for the Midatlantic region. The successful candidate will cultivate and maintain profitable relationships with existing customers as well as prospect for new accounts.
Capstone Precision Group, LLC, part of the Nammo Group manufacturers Berger Bullets and ammunition and is the distributor of all Nammo commercial brands in the US, including Berger Bullets products, Lapua, Vihtavuori, and SK. Capstone currently has openings for a ballistics technician, machinist, machine operators (1st and 2nd shifts) production engineer and operator-bullets.
Hawke Optics, a leading manufacturer of innovative sporting optics, is searching for a US Marketing Manager to work from the Head Office in Fort Wayne, Indiana.

Kalashnikov USA is expanding their engineering department and looking for a motivated, hands-on Engineer, with a background in the Firearms Industry.
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), today announced that its popular line of ECHOMAP™ Plus sonar combination units will now include its new BlueChart g3 and LakeVü g3 cartography products built-in for coastal and inland boating and fishing.
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), today announced the Panoptix LiveScope™ LVS12, a new transducer in the award-winning Panoptix LiveScope series that offers both 30-degree forward and 30-degree down real-time scanning sonar views.
Colt introduces the all-new King Cobra in .357 Magnum. The new gun features stainless steel construction, a heavy duty frame with a full lug 3 in. barrel, and the 6-round capacity.

No bigger than a coconut, the new ZeroTrace™ mounts easily in the stand or the blind to deliver continuous concealment from game. This revolutionary product uses the healthy flow of ion molecules to dispel nearby impurities in the air.
Barrett Firearms Manufacturing, Inc. has announced the release of their newest, contract-winning firearm, the REC10. A recent industry-wide military trial selected the REC10 as their medium caliber, long range rifle, of choice.Available in 308 Winchester.
Pelican Products, Inc. introduces the Pelican RUCK™ to its lineup of Personal Utility Cases (PUC). The Pelican RUCK™ cases are an innovative and strategic storage solution, built to protect essential accessories on any adventure.
Pelican Products, Inc., known for its premium high performance gun and rifle cases, introduces the Pelican™ AIR 1745 Elite Bow Case.
Code Blue’s new Pre-Orbital Gland Scent was designed to be used on a “licking” branch. Pre-orbital gland scent contains a specific pheromone that helps establish dominance in the herd.
TWN has launched 2 all-new camouflage Water Transfer Printing films in partnership with MB4 Studio. Introducing Traml and Expanse.
Bone Collector’s own Michael Waddell is officially launching an all-new collection of game calls. The calls are designed with high-quality materials guaranteed to help expert to novice hunters have fun and fill tags.
On the cusp of ATA 2019, Stone Road Media is proud to announce the launch of their new website that craftily showcases the creativity necessary to be successful within the outdoor industry, alongside their long standing reputation of expert marketing strategies and execution.
Whitetails Unlimited's Grassroots Program is as strong as it has ever been. This program is accountable for providing grants to support local projects that strengthen WTU's mission. During 2018, Whitetails Unlimited awarded 1747 grants to mission-related projects totaling $2,219,656.
The Youth Shooting Sports Alliance recently recognized three longtime supporters of the program for their donations and commitment to the continued development of youth shooting sports across the country. These donors included Savage Arms, O.F. Mossberg & Sons and Birchwood Casey.
The Michigan State Chapter of the National Wild Turkey Federation applauds Gov. Gretchen Whitmer’s appointment of Dan Eichinger as director of the Michigan Department of Natural Resources.
The Boone and Crockett Club once again partnered with Robert Anderson to release Great Rams IV – the fourth installment of a series of books filled with stories of legendary sheep hunters and guides, photography and an in-depth look at the history of sheep conservation, hunting and sheep hunters.
MidwayUSA is excited to announce the release of "The Small 7x7 Elk," a short story by Larry Potterfield, Founder and CEO of MidwayUSA.
Brenton Godwin of Stapleton and Grey Terry of Tuscaloosa are the recipients of $5,000 scholarships from B.A.S.S. and Alabama Power, the companies announced today.
Abu Garcia and Berkley join the National Walleye Tour Presented by Bass Pro Shops & Cabela’s as sponsors for the upcoming 2019 season.
“Whitetails Unlimited is proud to announce that X-Stand Treestands has renewed their national sponsorship,” said WTU President Jeff Schinkten.
Governor Doug Ducey has announced that for the third year in a row, all Arizona residents will get free admission to state parks during Martin Luther King, Jr. Day weekend.
State park properties took the top four spots, five of the top six, and seven of the top 10 in the Indiana Office of Tourism’s Insta-Indiana online voting contest. The contest polled voters on which places in Indiana are most instagrammable.
The Montana Hunter Advancement Program (MHAP) is now accepting applications for our 2019 courses from qualified hunters. In 2018, the MHAP successfully graduated 25 certified hunters who were able to hunt on 13 ranches this past fall. Building from last year's success, we are offering three courses in 2019 in Billings, Bozeman and Missoula.
The Vermont Fish & Wildlife Department and local fish and game clubs are sponsoring public informational meetings on Chronic Wasting Disease which the department says poses a serious threat to Vermont’s deer herd.
The next meeting of the Utah Wildlife Board will be held this Thursday in Salt Lake City. The public meeting begins at 9 a.m.
The Pennsylvania Game Commission is recruiting the 32nd class of State Game Warden Cadets at its Ross Leffler School of Conservation in Harrisburg.
The Delaware River and Tuttle Creek Watershed Restoration and Protection Strategy (WRAPS) programs will host a one-day producer workshop from 8:15 a.m. to 3 p.m. on January 15, 2019, at the Nemaha County Community Building, 1500 Community Drive, Seneca.
The Arizona Game and Fish Department and U.S. Department of the Interior will hold an informational public meeting on Jan. 25 in Phoenix to gather comments on a draft addendum to the environmental assessment and restoration plan at the Freeport-McMoRan Mine near Morenci.
The Ohio Department of Natural Resources (ODNR) and the Ohio Environmental Protection Agency (EPA) recently received approval from the State Controlling Board to begin funding nearly $10 million in projects aimed toward helping to keep dredged material out of Lake Erie
In Southwest Florida over the past week, K. brevis was observed at background to high concentrations in or offshore of Sarasota County, and background concentrations in Lee County, but absent in most other areas.
TrueTimber has partnered with Bear Archery to give away a brand-new Divergent Compound Bow in TrueTimber’s popular Kanati® pattern during the New Year New Gear Sweepstakes.
GoWild, an outdoors activity tracking and social media platform, announces the launch of its new Garmin Connect IQ™ app.
Moultrie Mobile’s 2019 hardware isn’t the only new technology being released by the company this year. Moultrie Mobile is proud to reveal its newest update to the Moultrie Mobile app — Image Recognition.
This week, Shooting USA features the Grind, the Pro-Am Precision Rifle Match that’s growing the sport. Also, the Nock Volley Gun, Zombies at Hornady’s annual 3-gun match and Julie Golob helping you with your draw from concealment.
The Olofson Shooting Range, at Big Creek State Park, has scheduled more than 70 outdoor skills programs open to the public in 2019, including hunter education, hand gun basics, taxidermy, Dutch oven cooking, how to use a trail camera and more. Programs begin on Jan. 16 with a course on cleaning and storing guns.
The MidwayUSA Foundation is proud to announce it will continue a donation-matching program in 2019. All donations made to shooting teams with a MidwayUSA Foundation Team Endowment will receive a match. This year’s program will offer teams $120,000, each month, in matching dollars.

The first of the major trade shows for 2019 opens its doors tomorrow morning at 8:30 a.m. as the Archery Trade Association welcomes its members to Louisville, Kentucky, and the Kentucky Exposition Center.

As that happens, Archery Wire editor Michelle Scheuermann and I will be there, prowling the aisles and talking with industry insiders. We’re there to get a look at what’s new and cool - and the news we’ve already distributed this week indicates there will be plenty of new and cool to look at and try.

That’s great if you’re a media-type, but the point of the ATA, like SHOT Show, is to sell product to retailers. What’s selling is what I’m interested in finding out more about. That sets the tone for the rest of 2019- and what you can expect to see on store shelves.

That’s not to say getting media types interested in your products doesn’t have value. Our interest means valuable “unearned media” - the editorial coverage you don’t buy.

This will be the first ATA Show I’ve attended in a while. And I’m going to get a personal feel for how archery is doing as a business category.

It’s one of those specialty sub-categories with its own culture. If a subculture’s struggling, it impacts other areas.

Like fly fishing, archery is a subset of hunting and shooting. And like fly fishing, archery aficionados have their own language and criterion for what’s acceptable. That’s a lesson Iearned shortly after beginning The Outdoor Wire.

I mentioned a crossbow in the same sentence as a compound bow.

It was my first experience with total reader outrage.

The mere suggestion that crossbow shooting be considered “real archery” sent some readers completely off the deep end. After making some graphic, but anatomically impossible suggestions, a few clicked their “unsubscribe” buttons and left in a huff. Others stayed - and were very angry at me -for years afterwards. Some who stayed became the unofficial protectors of archery.

Why crossbows shooters weren’t considered “real” archers is a question I’ve never been able to find a clear answer for. Some answers imply that some bowhunters didn’t want anyone else in the woods during bowhunting seasons. Especially someone whose bow was capable of shooting further and faster than theirs.

To them, it didn’t matter that for some people with physical issues a crossbow was the only way they could start- or continue- hunting. Thankfully, most state agencies have moved beyond that attitude. No matter how you choose to “shoot” an arrow- the sport needs you.

Only the topics of commercial deer breeding and high fence hunting have ever kicked off anything approaching the furor of the matter of vertical versus horizontal bows.

So, for the rest of the week, I’ll be walking the ATA aisles looking at products designed to make archery better -no matter how you choose to participate.

I’m also going to try and get an insight into just what archery’s done that has made it so appealing to youngsters. NASP and S3DA are huge successes, and our sharing insights into what makes them so appealing might help other outdoor sports’ outreach more effective.

Some news releases we’ve distributed this week have again pointed out something that isn’t unique to archery -consolidation is happening across the industry.

From nutritional supplements to tree stands, scents and broadheads, archery is seeing to the absorption of smaller companies into larger ones.

For many small businesses, it’s a matter of survival. The business climate’s tough right now, and if you’re a company with little capitalization and no margin of error, adding your niched products into a larger operation makes sense. These businesses began because their owners were passionate about the sport, and saw a real need for a product that wasn’t there. With very few exceptions, a single-product or limited-product business isn’t viable.

That’s the part of consolidation that concerns me most.

Large companies with fixed operating costs look at new products differently that an entrepreneur who’s willing to bootstrap a good product to market.

If potential sales volumes or margin are in question, most big companies tend to take a pass on the concept. That number-centric approach doesn’t encourage innovation.

When innovation dies, homogenization is the best possible outcome.

And homogenization doesn’t drive participation. Nothing other than oxygen appeals to everyone.

So while we’re looking at the latest-and-greatest from the major players, we’ll be prowling the smaller exhibits looking for those undiscovered innovators. We want to encourage them.

We also want to share their information with you - because you can help them succeed.

There’s so much going on at this year’s ATA Show that we’re going to be publishing an Archery Wire Special Edition tomorrow morning.

Many of the companies apparently neglected to get their new product announcements to us in time to make the regularly-scheduled Tuesday edition.

Rather than our core archery audience missing out, we’ve elected to do the work necessary to put out a one-time Special ATA Show edition.

We’ll also include some helpful links to help attendees negotiate the show. That will include via links to the Archery Trade Association’s app and other information. They’ve worked hard to assemble almost anything you’ll need to help you get around the Show floor- and the city of Louisville itself.

All part of our promise to you: we’ll keep you posted.

—Jim Shepherd

Event Calendar

Safari Club International (SCI) Ultimate Sportsmen’s Market

Reno Sparks Convention Center
Reno, NV

Archery Trade Show

Kentucky Exposition Center
Louisville, Kentucky

International Sportsmen's Expo

Colorado Convention Center
Denver, CO

DSC Convention and Sporting Expo

Kay Bailey Hutchison Convention Center, Dallas, TX


Sands Expo Center
Las Vegas, Nevada

Houston Safari Club Foundation's Annual Worldwide Hunting Expo & Convention

George R. Brown Convention Center 
Houston, TX 

Great American Outdoor Show

The annual Great American Outdoor Show will be held at the PA Farm Show Complex in Harrisburg, PA.

National Wild Turkey Federation 42nd Annual Convention & Sport Show

Gaylord Opryland Hotel 
Nashville, Tennessee

Western Hunting & Conservation Expo

Salt Palace Convention Center, Salt Lake City. Website:

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