Wednesday, January 3, 2018

Shooting Industry January Issue

With the arrival of the 2018 New Business Year, manufacturers have introduced a stunning slate of new products to boost early-year business for storefront dealers. Inside the January issue of Shooting Industry, products from 183 companies are represented in the 2018 New Product Showcase — an impressive showing from the industry. Combined with a dealer-predicted business year forecast, insights on how to stand out with multi-channel marketing and essential SHOT Show information, the January issue stands as an authoritative source to ignite early-2018 sales.

The 50-page 2018 New Product Showcase features an array of products from every segment of the industry that consumers will actively seek out in the marketplace this year. Coupled with new products included in the Dec. 2017 issue, Shooting Industry’s New Business Year editions highlighted products from more than 240 brands.

A panel of both experienced and emerging dealers makes new business year predictions in “Keys To Success In 2018.” With dealers, distributors and manufacturers grappling with the industry’s “new normal” this outlook will help shape an effective approach to 2018.

“Specific changes we’re making to ensure success in 2018 and beyond have everything to do with adding value for our customers in every single area of our business — as well as working to create a ‘sales culture.’ Giving customers more perceived value with their experience and purchases to keep them in our store versus online is key,” offers Jacquelyn Clark of Lakewood, Colo.’s Bristlecone Shooting, Training & Retail Center.

January’s “Stand Out With Multi-Channel Marketing” will help set things in motion for dealers wanting to expand the reach of their brick-and-mortar location, providing tips for integrated marketing, working with brand influencers and how to get “social proof.” In “Adjusting To A New Market,” Rob Southwick of Southwick Associates posits positives exist in 2018 — particularly in non-traditional markets. And just in time for SHOT Show, the issue includes a detailed Floor Map, Exhibitors Guide, information on the SHOT Show Auction and additional details concerning the show.

Readers can access the entire January issue of Shooting Industry online at Have a comment after reading the issue? Send the SI team an email