EVANSVILLE, Ind. —To help clients effectively tell their brand story, build loyal communities, measure results and ultimately boost sales, Gray Loon Marketing Group has added Katelyn Rutland and Joe Cadle to their team of social media pros.

“We look around the industry and it’s shocking how many brands are blowing money and struggling on social,” says Brita Turbyfill, co-owner of Gray Loon. “Social media success starts with the people in the trenches, executing day to day. You have to have the right people – with the right skill sets – to be effective. Katelyn and Joe are those people.”

Rutland comes to Gray Loon from the Archery Trade Association, where she worked as senior public relations manager with responsibilities touching content marketing, social strategy, community management and more for multiple social platforms. Rutland has an affinity for data, analytics and measuring success with modern methods that demonstrate return on investment. Maybe most importantly, she’s a bowhunter from small-town South Carolina with a deep understanding of the lifestyles enjoyed by outdoor industry consumers.

Cadle is a die-hard hunter, gun nut and social media practitioner – with an enormous appetite for content consumption in his everyday life. He walks, talks and lives like a typical outdoor industry consumer. Cadle’s photography and storytelling skills translate into authentic messaging and content creation that gets people talking         and sharing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rutland and Cadle join a communications and creative team at Gray Loon with a proven track record serving outdoor industry clients including Realtree, Benelli, Duck Commander, Hoyt and more.

Gray Loon’s comprehensive social media marketing services include strategy and campaign development, content creation, advertising, community management, influencer marketing, conversion tracking and reporting.

To learn more about Gray Loon’s team and approach to social media marketing, visit GrayLoon.com.

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