Thursday, March 1, 2018

Alpen Optics Closes Doors After 22 Years of Business

"It's time to say goodbye, but I think goodbyes are sad and I'd much rather say hello. Hello to a new adventure." -- Earnie Harwell


RANCHO CUCAMONGA, CA - Alpen Outdoor Corporation (Alpen Optics) will be ceasing all operations and closing its doors effective Feb. 28, 2018.

Many factors, including family health issues, a difficult business climate, competitive dynamics and factory production challenges have led owners Tim and Vickie Gardner to this tough decision.

"I want to express my love and gratitude to all the awesome friends I've made over the last 22 years," Vickie Gardner, VP of STUFF and Marketing for Alpen Optics, said. "Just thinking of everyone gives me a big warm feeling, puts a gigantic smile on my face and leaves me with a bittersweet heart. I want to thank each and every one of you for your loyal support and love over the years. I guess Winnie the Pooh said it best, 'How lucky am I to have something that makes saying goodbye so hard.'"

Established in 1996, Alpen Optics has provided best quality optics, including binoculars, spotting scopes, rifle scopes and accessories at affordable prices to hunters, birders, wildlife watchers and other outdoor enthusiasts. Over the years, Alpen Optics has been presented a number of awards celebrating the optics top-of-the-line quality, durability, impressive design and affordability. Thanks to these qualities, Alpen has developed a loyal customers base that is truly valued and appreciated and will be deeply missed by both Tim and Vickie.

"It is now time to start a new chapter in our lives, and we sincerely thank you for your past support and friendship," Vickie said. "Happy trails to you until we meet again. Love and blessings from Tim and Vickie."

About Alpen Optics
Alpen Optics has won seven Outdoor Life Great Buy Awards (more than any other optics company), one Outdoor Life Editor's Choice Award and one Field & StreamBest of the Best Award. 

Stephanie Mallory

Mallory Communications, Inc