GREELEY, Colo.   – Burris Company, Inc. known for its high-quality precision-made optics under the Steiner and Burris brands, announces Logan Holtz as the new Digital Marketing and Social Media Manager. Holtz will lead Burris Company Inc.’s U.S. digital marketing and social media efforts for both Burris and Steiner Optics.

 

A lifelong passion for the outdoors and previous occupation as a mobile marketing specialist and business intelligence analyst at Cabela’s have given him the tools and experience necessary to be competitive within the industry and reach customers through digital media.

 

 “Growing up in a small town in northern Wisconsin meant basically living outdoors,” said Holtz. “I am thrilled to work with Burris because I grew up using Burris optics and know its reputation of creating high quality products and am excited to tell that story in the digital space.”

 

Holtz holds a Bachelor of Business Administration with an emphasis in marketing from The University of Wisconsin-Madison and is also the Co-Owner and Co-Designer of Paddle Kicker.  

 

“Burris welcomes Holtz and his contributions to the team,” said Director of Marketing Ryan Hennig. “Marketing efforts have changed a lot in the past decade and we strive to stay ahead of the curve. We expect Holtz’s experience and fresh digital marketing knowledge will help elevate us to a new level and give us a competitive advantage.”

 

Follow Burris on social media, including Facebook at www.facebook.com/BurrisOptics and Instagram at @Burriscompany.

 

Follow Steiner on social media, including Facebook at www.facebook.com/SteinerOpticsUSA and Instagram at @Steineropticsusa.

 

About Burris Company, Inc.

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes and sights for hunting, competition, and law enforcement; plus handgun scopes, binoculars, spotting scopes, mounts and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com.

 

About Steiner Optics

For 75 years, Steiner has made trusted optics for life’s defining moments. The successful pursuit and capture of these moments demands the fast and precise detection, location and identification of a distant objective. Whether the objective is wildlife, a marine bearing, law enforcement suspect or military combatant, Steiner products enhance an individual's most important sense, vision, so that on land or sea –– Nothing Escapes You. For more information, visit the company website at www.steiner-optics.com

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