Weber Takes On New Senior Marketing Role For Shimano North American Fishing, Inc.

LADSON, SC -- Bringing more than 15 years of consumer package goods marketing experience, including stints with leading fishing brands, Grayce Weber has joined Shimano as senior marketing manager, announces Steve Ferrara, Shimano North America Fishing, Inc. senior vice president. Weber will be based out of Shimano's operations in Ladson, S.C.

In this new position, Weber will lead the marketing staff in efforts for all brands and products, including Shimano rods, reels, lures and lifestyle gear, G. Loomis rods, PowerPro braided line and Jackall lures. She's responsible for directing all aspects of the marketing strategy and communications for all the brands, including print and digital advertising, collateral, public and media relations, social media, sponsorships and event activation.

"Grayce brings a needed talent to Shimano's senior fishing operations staff, where both her background in the recreational fishing industry and her passion for the sport can further drive our tackle division," Ferrara said. "Her experience with media and licensed goods companies, and recent efforts especially with fishing line and lure brands brings a sought-after skill set to Shimano."

Weber is a graduate of The Ohio State University. She enjoys both fresh and saltwater fishing opportunities, especially fishing for tarpon at night.


Contact Info: Grayce Weber - gweber@shimano.com - 843.350.4020
Editor's Note:

Now in effect -- Shimano American Corporation, the headquarters for Shimano and its subsidiaries in North America has made a name change to Shimano North America Holding, Inc. Under its umbrella will be Shimano North America Bicycle, Inc. and Shimano North America Fishing, Inc. This change creates alignment globally with Shimano's business structure.

Logistically, this name change will affect business moving forward via invoicing, packing slips, marketing materials, and other communications. Shimano has made its staff, customers and vendors aware of this name change. We are informing you of this (mostly) internal announcement as the business entity name changes will also be manifested publicly. Your contacts for each area remain the same as well as all customer service phone numbers/emails.
Media Contact: John Mazurkiewicz – Catalyst Marketing • jpmazurk@ameritch.net - 574.289.1331