Thursday, July 27, 2017

Four New Calibers Join Browning Ammunition's BXR Deer Loads for 2017

Arnold, Mo., July 26, 2017 – Fall of 2016 saw Browning Ammunition's BXR Deer rifle loads put successfully to the test by hunters across the country. Now it will only get better in 2017. Hunters will be ready for the rut with more caliber options to choose from.

New offerings include:

  • 6.5 Creedmoor (129-grain)

  • 7mm-08 (144-grain)

  • 7mm Rem. Mag. (144-grain)

  • .270 WSM (134-grain)

Each round features a nickel-plated shellcase and bullet jacket along with Browning Ammunition's trademarked Rapid Expansion Matrix Tip™. The Matrix Tip is designed to allow for high-downrange velocity and energy retention while initiating rapid expansion and delivering maximum knockdown power on large game such as whitetail, blacktail, mule deer and antelope.

The new loads join BXR Deer's lineup that already includes:

  • .243 Win. (97-grain)

  • .270 Win. (134-grain)

  • .30-30 Win. (155-grain)

  • .308 Win. (155-grain)

  • .30-06 Sprg. (155-grain)

  • .300 Win. Mag. (155-grain)

  • .300 WSM (155-grain)

Browning BXR is available in 20-round boxes.

"Deer hunting is the most popular hunting pursuit in America and these new offerings will open the door for more hunters to experience the outstanding performance of BXR," said Ben Frank, Browning Ammunition brand manager.

About Browning Ammunition

The Browning Ammunition portfolio includes popular ammunition offerings in rifle, shotgun, handgun and rimfire, featuring advanced technologies for hunters and shooters. Products are designed to the highest standards of innovation, precision and technology. This relentless pursuit for engineering excellence is precisely what has earned the Buckmark™ its honorable distinction: The Best There Is™. For more information, visit or e-mail

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