Superior, WI — FeraDyne Outdoors®, LLC, announces today that it has named Mike Reis as Vice President of Commercial Sales for the Eastman Outdoors, Carbon Express® and Gorilla Gear™ brands.

Bringing decades of experience to his newly appointed role, Reis is exceptionally well versed in both the outdoor space and with Eastman Outdoors. In his most recent position, Reis served as the National Account Manager for Big Game International, a category leader in the development, sales and marketing of brands that span the hunting, fishing and outdoor recreational markets.

Prior to his leadership position at Big Game International, Reis played a critical role in the successful growth of Ameristep, Inc., as National Accounts Manager. Before that, Reis worked at Westfield Outdoors as the Vice President of Sales.

With an eye for detail and a passion for building winning business strategies, Reis joins FeraDyne with extensive experience in business development, sales, marketing, import strategy, product development and general management. He is a return employee to Eastman Outdoors, whose impact played an integral role on the company's growth from 2002-2007, when he served as Vice President of National Sales.

"Mike's wide-ranging experience combines to perfectly fit his role on the Eastman Outdoors team," said Eastman Outdoors President Lou Riley. "His lasting influence from his previous role at Eastman Outdoors is still felt today, and we are excited to welcome him back as a critical part of the team."

"This is really a homecoming in many ways," Reis added. "This new position is an exceptional opportunity to combine all of my experience into one role that perfectly aligns with FeraDyne's relentless push to lead the market in product quality and service. This resonates with me, and I'm excited to once again have a hand in growing the Eastman Outdoors, Carbon Express and Gorilla Gear brands."

 

About FeraDyne Outdoors:

FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, Carbon Express®, Eastman Outdoors®, GlenDel® targets, Gorilla Gear™, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. The company is headquartered at 101 Main St., Superior, WI 54880.

 

For more information, please visit Feradyne.com or call 866-387-9307.