Monday, May 8, 2017

Rich Hanke Named CEO & President of Legacy Sports International

RENO, NV – (May 8, 2017) – Gene Lumsden and Partners are proud to announce Rick Hanke as Chief Executive officer and President of Legacy Sports International and Reno Cerakote & Hydrographics.

Legacy Sports is a unique, non-traditional manufacturing distributor and viewed by industry experts as the most "Trusted Name in The Shooting Sports Industry". Legacy Sports International brand portfolio includes Howa Rifles and Actions, Lithgow Arms Rifles, Nikko Stirling Optics, Escort Shot Guns, Pointer Shot Guns, Webley & Scott Rifles and
Air Guns and Citadel Hand Guns. Reno Cerakote and Hydrographic is one of the most distinguished Cerakote and Hydrographic applicators in the country, specializing in volume applications and unique design while meeting the needs and expectations of their customers.

Hanke joins Legacy Sports International as a 20-year veteran in the wholesale sporting goods distribution industry and 15-year veteran in the mass retail industry. Before joining Legacy Sports International, he spent two years as Director of Sales National Accounts for United Sporting Companies, a privately held $1B shooting sports distributor developing the mass retail sales division on the west coast. Prior to United Sporting Companies, he served as Senior Vice President of Sales & New Business Development with Maurice Sporting Goods a $300M privately held company. Hanke directed a wide range of strategic initiatives to successfully leverage the company's core competencies in assortment planning, marketing, private brand development and operational excellence. He was also instrumental in the acquisition of Western-Hoegee a west coast wholesale sporting goods distributor in Southern California, strategically layering all aspects of the distributor business onto the Maurice Sporting Goods distribution platform in Reno, NV.

Hanke's experience also includes Vice President of store operations at CT Farm & Family Center a $200M privately held agriculture retail company.

An active community member and outdoor enthusiast Hanke as served on the board of Northwest Sportfishing Industry Association, an active member of the NRA, Pheasants Forever and HOG [Harley Davidson Owners Group]. He resides in Reno, NV and a proud parent of two daughters Nichole and Chaitra.

For the latest news from Legacy Sports International, Inc.,please visit our website (www.legacysports.com), follow us on Twitter (twitter.com/LegacySportsInt), Instagram (instagram.com/legacysportsint), Facebook (facebook.com/LegacySportsInternational), and YouTube (youtube.com/user/LegacySportsIntl).