DENVER, Colo., June 9, 2016 – The statewide nonprofit, Volunteers for Outdoor Colorado (VOC), recently announced the launch of a new marketing campaign with an important public service announcement that will be featured in 2017.
The campaign, called "Faces of VOC", will engage local business owners, athletes, elected officials, community leaders, and celebrities to help generate excitement about the importance of caring for Colorado's outdoors. Former Colorado Senator, Mark Udall; world-renowned rock climbers, Tommy Caldwell and Paige Claassen; television star of The Bachelor 2016, Ben Higgins; Larkburger co-founder and CEO, Adam Baker; and president of Colorado College, Jill Tiefenthaler, are just a handful of the VOC "faces" who will volunteer on a VOC outdoor stewardship volunteer project this summer – as a way to inspire others to do the same.
The Faces of VOC campaign will run across VOC's various marketing platforms next year.
"VOC believes that everyone can play a part in caring for Colorado, and our outdoor volunteer projects make it fun and easy," said Ann Baker Easley, VOC's executive director. "Colorado depends on volunteers to help offset the impact of increasing usage due to our growing population, as well as natural disasters that affect our spectacular wild places. It is our hope that these 'famous faces' will inspire action and reinvigorate Coloradans from all walks of life to give back to the public lands, trails, parks, and peaks that we value so much."
VOC's volunteer opportunities offer something for everyone, including families and youth, corporate employees, young professionals, community groups and schools, outdoor recreationalists, and backcountry enthusiasts. To add to the volunteer experience, many projects include free camping and meals. No experience or training is ever needed to participate. Those interested in volunteering can browse and register for projects at voc.org/volunteer.
**MEDIA, INCLUDING CAMERAS, ARE INVITED TO CAPTURE THESE EVENTS**
For more information on which projects "VIPs" will be attending, or to arrange an interview, please contact Jessica Frazier at 720-289-8244, jessica@voc.org.
About Volunteers for Outdoor Colorado (VOC)
Volunteers for Outdoor Colorado (VOC) is a statewide nonprofit volunteer organization dedicated to motivating and enabling people to be active stewards of Colorado's natural resources. Since 1984, VOC's award-winning volunteer, youth, and leadership training programs have engaged more than 105,000 people of all ages in caring for Colorado's outdoors – a total donated labor value of $21 million. Such volunteer efforts have made a lasting impact on Colorado through hands-on work in wildfire and flood restoration, trail building and maintenance, tree planting and re-forestation, and much more.
