Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces the promotion of Rob Lancellotti to the position of Senior Media Relations Specialist. In this new position, Rob will organize media relations and events for SWAROVSKI OPTIK's product lines to create and maintain a favorable public image of the company and its messages. He will report to Dean Capuano, Director of Communications.
Growing up, Rob spent most of his time outdoors and could most often times be found shooting, hunting or fishing. Rob is a lifetime NRA Member, and an NRA Instructor. Working for SWAROVSKI OPTIK was a natural fit for Rob. Beginning his career in the Customer Service Department, Rob's field experience and effective communication with dealers, industry people and end consumers, made him a go-to person when it came to troubleshooting and acting as a technical resource. Rob then assumed the role of Public Relations Associate in the Communications Department at SWAROVSKI OPTIK. Rob has hosted many outdoor, media and industry people on big game hunts and shooting events around the globe.
Dean Capuano, Director of Communications for SWAROVSKI OPTIK NORTH AMERICA, said, "We are very fortunate to have Rob on our team. In his new role, Rob will assume additional and higher level responsibilities as it relates to maintaining relationships with industry VIPs, evaluating PR opportunities on blogs and websites, and through Sales Directors and Territory Sales Reps. I am confident he is ready for this new and exciting challenge."
Rob Lancellotti said, "I am truly honored and blessed to hold this position with SWAROVSKI OPTIK, a company whose premium products, and people I hold in the highest regard. I am fortunate to work in such a great industry, with so many amazing people."
If you require any further information or photography please contact:
Dean J. Capuano, Director of Communications
SWAROVSKI OPTIK NORTH AMERICA LTD
2 Slater Road, Cranston, Rhode Island 02920
Tel. 800-426-3089 x2957, Fax. 877-287-8517
Dean.Capuano@swarovskioptik.us
WWW.SWAROVSKIOPTIK.COM
