MIDLAND, MI - Rusted Rooster Media and Hatch Marketing Group are announcing a new business partnership with MVP Outdoor Adventures LLC to create Terra4 Holdings, a multimedia marketing and video production company that is seeking to grow its influence and reach within the growing outdoor lifestyle industry.
Known for authentic, experiential, visual storytelling, Rusted Rooster produces some of the most riveting outdoor television series in the industry, including the award winning series Dropped, Winchester Life, Sheep Shape and Rival Wild as well as Animal Planet's new 2-hour special event titled Brothers of the Wild. Rusted Rooster's not-for-series video production services have given life to some of the most innovative brands in the industry through commercial campaigns, digital short film lifestyle pieces and product video campaigns. Hatch Marketing Group is a boutique style think-tank that provides branding insight, creative marketing support and design services as well as media and communications planning. Together, Rusted Rooster and Hatch Marketing have put their distinct touch on many of today's iconic brands including Winchester Ammunition, Buck Knives, PSE Archery, Rage Broadheads, Scent-Lok, TInk's, Grizzly Coolers, Reconyx and more. Both companies occupy over 8,000 sq. feet of studio space in Midland, Michigan. MVP Outdoor Adventures, based in Shelby, Michigan, owns and operates TAGS, the premier permit application service partner of Cabela's, as well as Worldwide Trophy Adventures, the largest and most comprehensive hunting and fishing booking agency in the world geared toward the avid outdoorsmen. Rounding out the roster of core outdoor oriented businesses is a recreational hunting property lease lending program as well as a full-service sport dog training and kennel facility.
Combining the resources of Rusted Rooster Media, Hatch Marketing Group and MVP Outdoor Adventures will allow Terra4 to aggressively invest in new avenues of growth by organically expanding its television and video production assets while also strengthening Hatch Marketing Group's ability to connect with brand owners within the very large and attractive consumer base of outdoor enthusiasts. In addition, Terra4 is actively seeking strategic partnerships and acquisition opportunities with like-minded brands.
"The focus of Terra4 is growth," said Mark Peterson, co-owner. "We are unique within the industry. Few companies in the outdoor lifestyle are integrated to both serve brand owners through unparalleled marketing and branding support and capture new audiences with original programming. It's a powerful combination that provides a great foundation for continued growth," he added.
"Terra4 will not stop with hunting and fishing" said Jason Brown, co-owner. "We're actively working to reach beyond our core. Our expansion into the mainstream market through Rusted Rooster's production capabilities is allowing us to reach an entirely new set of viewers that are part of the extensive and rapidly growing market of adventure seekers and outdoor enthusiasts," he added.
"Ultimately, this business partnership combines all of our resources, but it does more than combine them, it concentrates them," said Chris Keefer, co-owner. "There's a large untouched portion of the population that we feel we can engage on behalf of our partners that we will aggressively pursue". He continued, "Through all of the subsidiaries of Terra4 we will continue to tailor our content and messaging to a younger and more active audience who craves the excitement and physical challenge of taking on the wild in one way or another. The resources we now have at our disposal allows us to maintain focus on that core, while keeping an eye on all of the opportunities that exist outside of that box."
Co-owner Casey Keefer had this to say, "Terra4, just like Rusted Rooster, Hatch and MVP, was birthed by four driven individuals that have an insatiable thirst for taking our passions to the forefront of the outdoor industry. In today's fast paced world, connecting brand owners with younger consumers who share our passions requires a robust and multi-faceted approach". He adds, "Through Terra4, it is our mission to build a dynamic multimedia enterprise that serves consumers, retailers, advertisers and brand owners in the vastly growing outdoor lifestyle industry as a whole."
About Hatch Marketing Group and Rusted Rooster Media
Hatch Marketing Group is a forward-thinking marketing and advertising firm that has built a new breed of branding by combining bright, young minds with seasoned industry veterans. Hatch specializes in and combines branding, design and media management to execute highly effective marketing campaigns. Hatch also works in unison with Rusted Rooster Media to offer full-service productions in the hunting, fishing and outdoor lifestyle spaces. Rusted Rooster Media is an all-inclusive production house. The Rooster and Hatch teams, headquartered in Midland, MI are led by creative pioneer Jason Brown and television personalities Chris and Casey Keefer.
About MVP Outdoor Adventures
Based out of Shelby, MI, MVP Outdoor Adventures LLC is an organization fueled by the passion of its primary shareholder, Mark V. Peterson. The company delivers world-class service and experiences for avid outdoorsmen as Worldwide Trophy Adventures, a hunting and fishing booking agency combined with TAGS, a permit selections service, a recreational hunting property lease lending program and a full-service sport dog training and kennel program.
