Winter Park, Fla. – Andrew Cox has been named editor-in-chief of Marlin, Shawn Bean, editorial director for Bonnier Corp.'s Active Interest Network, announced today. In Cox's new role, he will build on the successful print redesign that launched with the November 2015 issue, and serve as brand ambassador to support sales and marketing efforts.
"There's a number of reasons why Andrew won this job: his relationships in the industry, the work he's done with The Billfish Foundation, and a consistent effort to develop new digital, social and print ideas for the brand," Bean says. "But it's most telling that more than a handful of staffers in the Bonnier Fishing Group and throughout our company expressed their support of him."
"Building on the success of Marlin's recent redesign and years of tradition as the leading offshore-fishing magazine, I am extremely excited to take the lead for Marlin," says Cox. "There is a bright future for the brand and I am excited to see it grow — in print and digital — to new heights."
In addition to Cox's promotion, Mark MacKenzie joins the Bonnier Fishing Group as content strategy director, and will oversee Marlin, Sport Fishing and Salt Water Sportsman. Since 2012, MacKenzie has been the digital director of Bonnier's marine, aviation, watersports, sail and fish brands, instilling best practices for content creation and optimization, and working with the sales and marketing teams on sponsored digital and social programs.
"With his well-honed ability to surface and apply audience data, Mark brings a data-driven, audience-first approach to content, which will serve us well as we fortify each title's distinct brand DNA," Bean says.
For more information on Marlin, visit marlinmag.com.
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About Marlin
Marlin relays the thrill of billfishing through feature articles, columns by industry veterans, first-person accounts, and the best marine photography in the world. Appealing to hardcore traveling fishermen, captains and mates, tournament junkies, and families whose lives center on their sport-fishing boats, Marlin connects the dots between the many aspects of life that billfishing impacts.
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Johanna Schaffer
Corporate Communications Manager
Bonnier Corporation
460 N. Orlando Ave., Ste. 200
Winter Park, FL 32789
Tel: 407-571-4912
Johanna.Schaffer@bonniercorp.com
