New York, N.Y. — The marketing team for Bonnier Corp.'s Active Interest Network has been named the 2015 Marketing Team of the Year by MIN. The announcement was made at the trade publication's Integrated Marketing Awards ceremony in New York City on Sept. 22. The Active Interest Network was up against teams from The Atlantic, People En Español and Sports Illustrated. MIN's Integrated Marketing Awards honor the teams and individuals behind some of the industry's most innovative campaigns.
Matt Hickman, Vice President, Brand Strategies for the Active Interest Network said, "MIN's Integrated Marketing Awards is a platform that recognizes today's achievements and the future of customer engagement — innovative audience solutions. We look forward to continuing the customer-focused approach in program development that drives tangible ROI for our marketing partners."
In addition to its big win for Marketing Team of the Year, the Active Interest Network's Boating and Pro Wakeboard Tour took home honorable mentions. Boating landed two honorable mentions for "Customized Web Site/Microsite" for its Your Guide to Towing Presented by Ford and United States Coast Guard Boating Safety Programs. Supra Boats Pro Wakeboard Tour nabbed an honorable mention for "New Event Program."
The Active Interest Network includes Bonnier Corp.'s enthusiast brands Boating, Flying, Wakeboarding, WaterSki, Yachting, Destination Weddings & Honeymoons, Islands, Scuba Diving, Sport Diver, Marlin, Salt Water Sportsman, Sport Fishing, Cruising World and Sailing World.
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About Bonnier Corp.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.'s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
