COLUMBIA, MO – Battenfeld Technologies Inc. announced that it has hired Jeff Forsberg as the company's Vice President of Marketing.
Jeff brings to Battenfeld more than a decade of strategic sales and marketing experience, including eight years within the outdoor industry. He has played an instrumental role in developing and implementing strategic broadcast, digital, print and online advertising campaigns for companies in the outdoor industry since 2010. His prior experience includes sales and marketing related roles in the finance, construction and fitness industries.
Over the course of his professional career, Jeff has developed a strong knowledge of, and appreciation for the outdoors. In addition, he has mastered the ability to execute tactical business development growth strategies by combining analytical data analysis with strategic sales & marketing tactics. In his new role with Battenfeld, Jeff will be responsible for overseeing all aspects of the company's marketing activities.
Jim Gianladis, President of Battenfeld Technologies, said, "We are very excited to welcome Jeff to our team at Battenfeld. His marketing experience, passion for the outdoors, and his knowledge of and dedication to our industry are highly aligned with our future growth initiatives. We are confident that his marketing talent, particularly his ability to increase brand awareness, will help to enhance our strategic marketing efforts."
About Battenfeld Technologies, Inc.
Based in Columbia, Missouri, and owned by Smith & Wesson Holding Corporation, Battenfeld
Technologies develops and sells shooting, reloading, gunsmithing, and gun cleaning supplies under several popular, premium brands, including innovative, top quality products under Battenfeld Technologies, Inc., including Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, and HooymanTM Premium Tree Saws. For more information about Battenfeld Technologies, Inc. products, visit www.BTIbrands.com or call 573-445-9200.
Contact: Kyle Smith (573) 777-7614 Email: ksmith@btibrands.com
