Thursday, October 23, 2014

Lund Introduces 1850 Impact XS

New York Mills, Minn. - When Lund introduced the Impact boat series at the end of 2010, even the engineers of this fully loaded, yet amazingly affordable, rig couldn't have predicted its popularity, nor the appropriateness of its name. The first of eight new Lund models for 2015, the new 1850 Impact XS is engineered at 18 feet, 7 inches in length with an ultra-broad 94-inch beam, and combines hardcore fishing elements with plenty of features to please the entire family.

"The combination of serious fishing and family-friendly features make the 1850 Impact XS the ultimate boat for any hardcore angler who also has a watersports loving family," says Lund Boats Product Manager, Dan Anonen. When asked why Lund has the XS in the name, Anonen states, "The XS stands for Extra Sport, so not only do we offer all the great fishing features that come standard in a Lund, but we've designed even more family fun features, like the ski pylon, specifically into these models." When asked about the price he says, "When folks examine the Impacts in the showroom and on the water, people are pleasantly surprised they can get this much boat for such an affordable price. That was precisely our intent in designing and building this series."

Taking center stage of this versatile rig is a spacious, functional fishing bow. The large casting deck conceals a massive 10-rod center locker that's easy to access - all translating to better organization and protection of your valuable equipment, more casts and more fish in the boat. Also below the bow is a 27-inch livewell and two massive in-deck storage compartments. Everything from crankbaits, to PFDs and raingear, to Roach Rigs fit easily within, leaving the deck clean and clear for casting and fighting fish. There's even an optional bow bait well to keep your bait lively and easily within your fingertip reach.

Moving to the cockpit area, the 1850 Impact XS is strategically designed with more space and maximized seating for the entire family. There's plenty of room to comfortably seat six passengers with bases for four standard swivel seats, plus two newly integrated aft Jump Seats. The newly designed Jump Seats offer comfortable, higher backrests and are easily deployed with one hand. They conveniently flip up for seating, or fold down to allow for an extended fishing or recreational platform in the rear. There's also port side rod storage for three additional rods of up to 8 feet as well as on-the-go rod tubes to keep your frequently used combos within easy reach. In addition, the side storage compartments can be used for water skis, additional rods, measuring stick, or other whatever else you may need to store.

Moving astern, there's a built-in, 4-step boarding ladder and an optional Integrated Rear Ski Pole along with a second 39-inch, 24-gallon aerated divided livewell that fits perfectly between the two aft Jump Seats. And as value added accoutrements exclusive to all Lund Boats, there are the standard ProTrak™ Boat Cover System and SportTrak™ System for easily mounting rod holders, tool pouches, bumper hanger straps and other accessories without drilling a single hole.

"No other fishing boat on the market today offers such a versatile range of features or functions," Anonen affirms. "The Impact series has been one of the most popular, affordable boat lines we've ever built. And in our 67-year history, with literally thousands of Lunds on the water, that's saying something."

About Lund - Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minnesota. Built with professional grade materials to withstand a lifetime of use, Lund Boats are guide tested and wilderness proven and demanded by more camps, resorts, fishing guides and professionals throughout North America. Whether the preference is aluminum or fiberglass, each boat is carefully designed with fishing features and optimal fishing layouts in mind. They're engineered for maximum performance and superior boat control to effortlessly stay on the breaks and catch more fish, delivering The Ultimate Fishing Experience. Lund Boats - Built by Fishermen for Fishermen. For more information, visit

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Recreational Products Group parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables and table tennis. For more information, visit

Cory Schmidt
Traditions Media, LLC

David Rose
Traditions Media, LLC