GREELEY, Colo. - Steiner-Optik has announced that, effective immediately, sales of Laser Devices, Inc. weapons aiming systems, battle lights and accessories to law enforcement dealers in North America will now be managed through Steiner's North American sales team and dealer network. Laser Devices will continue to directly manage sales to domestic military agencies and all international customers.
"Marrying Laser Devices' American innovation of advanced electronics technology and product development with Steiner's established selling strength and reputation for precision, German-made optics will enable accelerated development of new eOptics (electro-optics) products that enhance shooting confidence, safety and performance in all light conditions," said Mark DiOrio, General Manager of Laser Devices, Inc. "With this structure, we can rapidly and effectively address the needs of law enforcement dealers and agencies in the US by leveraging the sales and marketing organization through which Steiner is already achieving substantial success."
Tom Frane, VP Sales/Marketing/Business Development for Steiner, said, "The combination of Laser Devices' world-wide, battle-proven product and customer knowledge with Steiner sales and marketing strength will enable us to accelerate the development and distribution of new eOptics products."
Laser Devices brings 35 years of American innovation and expertise in cutting-edge laser, IR and white light technology to Steiner's 67 years of manufacturing rugged, high quality optics and advanced lens coatings. Combined, they are perfectly teamed to deliver the next generation of innovative eOptic aiming and targeting solutions.
About LDI
Since 1979, Laser Devices has specialized in weapons aiming solutions that use advanced laser-based technology to greatly enhance shooting performance. The company was the first to mount aiming lasers on small arms. In 2012, Laser Devices was acquired by Beretta Holding and became a division of Steiner-Optik, GmbH in Germany.
About Steiner
Headquartered in Germany, Steiner-Optik has been widely acknowledged as a world leader in the manufacturing of high quality optics since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides products to military and law enforcement worldwide. Allied forces around the world - including the U.S. Army and countless law enforcement agencies - have made Steiner their optics of choice. For more information, contact: Steiner-Optik, 920 54th Avenue, Suite 200, Greeley, CO 80634; call (970) 356-1670 or toll free (888) 228-7747. Visit the company website at www.steiner-optics.com or Facebook page at www.facebook.com/SteinerOptics.
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Contact:
Dennis Phillips (970) 576-3251
dphillips@steiner-optics.com
