BOISE, ID - Cabela's Boise, along with Idaho Youth Outdoors, have again partnered for the 5th Annual Youth Ice Fishing Day taking place this Saturday, January 11 from 9:00am - 3:00pm at Horsethief Reservoir in Cascade. The educational event it designed to introduce kids of all ages and their families to ice fishing and the adventure and excitement that surrounds it.

The event is free and open to the public. No fishing license is required for anyone attending during event hours. Idaho Fish and Game will have a limited supply of ice fishing rods for those who need them. Bait and tackle will also be available.

Cabela's Fishing Outfitters will be on hand to offer expert guidance and advice to first-timers and will be available to teach kids the basics of ice fishing.

"One of our greatest joys is being in the field and passing on our knowledge to the next generation of outdoor enthusiasts," said Chris McCool, General Manager of Boise Cabela's. "Cabela's is humbled by the opportunity to play a small part in creating lasting memories and teaching others the Cabela's way."

Idaho Youth Outdoors, Inc is a non-profit organization formed by a group of enthusiastic parents who love the outdoors. The Mission of Idaho Youth Outdoors is to provide the family, especially youth, with chances to enjoy Idaho and the many exciting adventures the great outdoors can provide. For more information regarding the event go to http://www.idahoyouthoutdoors.org or contact Sean Cluff at 208.697.3167.

For a full schedule of Cabela's events and off-site sponsorships, visit http://www.cabelas.com/stores/boiseevents or call 208.672.7900. Cabela's Boise is located at 8109 West Franklin Road, Boise, ID 83709. For more information or to shop online, visit www.Cabelas.com/boise.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores, its well-established direct business, and its recent expansion into Canada, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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Media Contact
Keith Fitzgerald
Marketing/PR - Cabela's
208.672.7904
Keith.Fitzgerald@cabelas.com