Tuesday, October 9, 2012

Allstate and Bass Pro Shops Launch New Relationship

NORTHBROOK, Ill., The weather is still warm enough for some boating, which means it's not too late for a reminder to help keep boaters safe and make sure they're insured while on the water. To help ensure boater safety, Allstate is joining forces with Bass Pro Shops to launch a new Affinity relationship. The relationship with Bass Pro Shops allows Allstate to exclusively market boat, all-terrain vehicle, utility vehicle, auto and home insurance to Bass Pro Shops U.S. - based customers. The relationship offers consumers a more convenient way to purchase boat insurance, so they can have the protection they may need before driving their boat off the Bass Pro Shops lot.

"Just as Allstate prides itself in serving customers who prefer the personal touch of doing business with an agent, Bass Pro Shops builds a strong relationship with its customer base beyond the walls of their storefronts," said James Rosseau, President, Allstate Affinity Solutions. "This relationship will help consumers conveniently find the insurance protection they want through an Allstate agent."

Bass Pro Shops customers will have numerous ways to learn about Allstate products. For example, Allstate advertising and insurance information will appear in-store and online at BassPro.com and in Bass Pro Shops catalogs and direct mailers. Bass Pro Shops' in-store sales staff will inform customers how to contact an Allstate agent to explore their potential boat, home, auto or financial planning needs. When customers select to finance their boat purchase through Bass Pro Shops in-house financing unit, they will be given the option of being transferred directly to Allstate to assess their insurance portfolio needs.

The affiliation with Bass Pro Shops is part of Allstate's Affinity Solutions - a new business unit within Allstate set to explore and create relationships with select organizations that can help create value for consumers and broaden the opportunity for growth and retention. Allstate is proud to be affiliated with Bass Pro Shops.

"We believe the Affinity Solutions business unit is one way Allstate is helping change the way people think about insurance," said Rosseau. "We see great potential in affinity relationships, helping to further differentiate our brand from the competition, deepen our relationship with customers and extend our full suite of products and services to even more consumers."

About Bass Pro Shops®:
Bass Pro Shops® currently operates 77 retail stores and Tracker Marine Centers across America and Canada visited by over 120 million people annually. Bass Pro Shops® also conducts an international catalog and internet retailing operation-the American Rod & Gun® wholesale division--which sells to more than 7,000 independently, owned retail stores worldwide. Outdoor World® Incentives also sells Bass Pro Shops® gift cards through over 132,000 retail outlets across America. The Bass Pro Shops® restaurant division has 28 locations. The company's Tracker Marine Group® (www.trackerboats.com) manufactures and sells Tracker®, Nitro®, SunTracker®, Tahoe®, Grizzly® and Mako® boats through Bass Pro Shops® retail stores and over 400 dealers worldwide. The Resort Group (www.bigcedar.com) includes Big Cedar Lodge® and other resort properties including restaurants and golf courses. For more information regarding Bass Pro Shops® store locations, products or special events, please visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.