April 2012 (Miami, FL) - Taurus®, the world's foremost manufacturer of firearms congratulates Robert G. Morrison, President and CEO emeritus of Taurus USA on his recent award presented at the 2012 NRA 141st Annual Meetings & Exhibits in St. Louis, MO.
Robert Morrison is a graduate of West Point and a former US Army Officer. Bob has spent 4-plus decades in the firearms industry and has been with Taurus since 1993 as a sale rep, then as an employee he was promoted to President and CEO in 2005, until his more recent retirement. Leading Taurus USA, Bob dedicated his work by bringing shooters and hunters products they needed at prices they could afford. He instated that each new Taurus firearm come with a free NRA membership coupon and that every new Rossi firearm had a free Junior NRA membership coupon, growing the shooting sports and support system with the NRA. Bob established the Taurus Defender of Freedom Award to illuminate the importance of influences and contributions made by others. By doing this, he reminded all of us that our fight is far from over.
Speaker, Wayne LaPierre, NRA Executive Vice President & CEO states, "I'm proud to consider him a personal friend but more than that, I believe Bob Morrison is a true friend and fighter for the firearms industry, the NRA and the freedom we share and celebrate today. I would like to express our gratitude, good will and our recognition of his leadership as a recipient of the Golden Bullseye Pioneer Award!" Wayne LaPierre continues with, "Bob has also been an inspirational leader in helping the NRA defend the right to keep and bear arms. When Second Amendment freedom and the industry's very survival were under siege, Bob found the fire and he fought it, taking time away from his company and his family. He provided the expert testimony that helped the NRA protect America's arsenal of democracy. And Bob helped give that freedom a standing army."
"Bob Morrison epitomizes the 'Let's do it right' in our industry. For all the years I have known Bob, he wanted to make and sell a better product. More importantly, he did it in a friendly, business-like and ethical manner. Bob has many friends in the industry and I am happy to be counted as one of them", states Richard Lipsey, Chairman, Lipsey's.
Steve Sanetti, President & CEO of the NSSF comments, "I have always respected his professionalism, patriotism, courage of his convictions and his great sense of humor. It got us through some pretty tough times together, which many newcomers would find absolutely incredible in this age of industry prosperity and good feeling."
Joe Graham concluded with, "Bob's contribution to our industry is a legend. He has not only been instrumental in developing new products that has made us more profitable and more competitive in world markets, but he has also given his time, energy and intellect to preserve our rights under the Second Amendment against those who would rob us!"
About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25, PT-732 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.
