New York, NY-The Bonnier Corporation's Outdoor Life promoted Andrew McKean to Editor of the publication. Anthony Licata, Editorial Director of Bonnier's Outdoor Group announced the appointment, effective immediately.
McKean, 45, has served as Outdoor Life's Hunting Editor for the past four years, coordinating and contributing content in the magazine and online, reporting from the field, and anchoring integrated programs such as Record Quest, Save-a-Stream, and Outdoor Life's Grand Slam Adventure series. McKean has handled numerous feature assignments, including "The Homecoming Buck," an award-winning account of a final hunt on his family farm, and "The Trophy Trap" which looked at the pitfalls of our collective obsession with record bucks. He remains Hunting Editor, and also retains his role as Outdoor Life's Optics Editor.
"Andrew's solid editorial instincts and outdoor credentials are obvious in his stories," said Licata. "He has a strong grasp of what our readers want which is something he has displayed in his written work as well as the marquee programs and new media brand extensions he has worked on. With Andrew as Editor Outdoor Life will benefit from his expertise to an even greater degree then it already has."
In his new role, McKean joins Licata and a talented staff in delivering informative, provocative and insightful content in Outdoor Life and online at outdoorlife.com. The February issue of the magazine, McKean's first issue as editor, debuts a brand-new look for the publication as well as a yearlong project looking at ways to improve public access to hunting and fishing resources.
"I started reading Outdoor Life when I was a young boy," said McKean. "The elements of the magazine that appealed to me then are the same ones that make Outdoor Life just as essential today─hard-core hunting, fishing and shooting instruction, how-to outdoor skills, adventure yarns and reporting on issues that affect sportsmen across the country, all packed with powerful photography and a smart design. Being able to continue to contribute to that114-year tradition of excellence is an honor."
Prior to joining Outdoor Life as a staff editor, McKean contributed to the magazine as a freelancer for several years. Previously, he worked for Montana Fish, Wildlife & Parks and served as an editor with Fishing and Hunting News.
McKean resides in Glasgow, Montana, providing Outdoor Life with a key staff member in the very heart of America's best hunting and fishing country.
Outdoor Life (www.outdoorlife.com) is the source for hunting and fishing adventure. Outdoor Life provides technical information and insight to the more experienced outdoorsman, including field reports and gear guides to supply hands-on hunters and anglers with the most current knowledge about their passion, supplemented with the latest techniques, tactics and tips. Outdoor Life achieves this by featuring how-to articles written by the experts in the field, the best and most captivating adventure stories from the woods or on the water, comprehensive regional coverage of the best hunting and fishing opportunities in specific areas and annual gear tests conducted by the Outdoor Life editors. Outdoor Life is published 10 times a year by the Bonnier Corporation.
The Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events
