Monday, August 15, 2011

Mossy Oak & Poma Present Pinnacle Awards

Ogden, Utah, Aug. 12, 2011 - The Professional Outdoor Media Association's (POMA) 2011 Pinnacle Award honorees were announced by Kevin Tate, Vice President of Mossy Oak Productions, at POMA's Annual Business Conference in Ogden, Utah, Aug. 12, 2011. Mossy Oak has been the presenting partner of the Pinnacle Awards since the program's inception.

The Pinnacle Awards honor journalists for exceptional achievement in traditional outdoor sports-focused communications, including writing, photography/illustration/art, broadcasting focused on wildlife conservation.

"The outdoor media played a key role in the early success of the Mossy Oak brand and our company," said Tim Anderson, Director of Public Relations and Pro Staff for Mossy Oak. "The media's contribution to our success continues today and for that, we will always be grateful. The role journalists play in informing the public about products and opportunities to enjoy the outdoors has, is, and will be key to the long-term health and growth of the outdoor industry.

"Because of this contribution, Mossy Oak is proud to have the opportunity to recognize outstanding outdoor communicators through the POMA Pinnacle Awards program. Each of the top nominees and winners can be proud to know they are at the top of their craft and truly the best of the best in their profession."

The 2011 POMA Pinnacle Award Honorees

Book: Winner: Lindsay Thomas Jr. - "Deer Cameras: The Science of Scouting" published by the Quality Deer Management Association
Outstanding Achievement: Andrew Chamberlain - "Cartridge Comparison" published by Chamberlain Development Publishing

Broadcast: Tom & Ryan Gresham, Gun Talk TV - America's Rifle broadcast on Versus
Outstanding Achievement: Chris Dorsey, Orion Multimedia, "Buccaneers & Bones: Silver Kings" broadcast on the Outdoor Channel

Magazine Article: Brandon Butler - "The Bear's Den" published in Traditional Bowhunter magazine
Outstanding Achievements: Tim Christie, "Memories in Blue Steel" published in Wyoming Wildlife magazine; Tom Keer, "Spey Casting" published in Fly Fisherman magazine

Newspaper/Web Article: Kevin Reese, "Finding Your Cheese" published in Navarro County Times newspaper
Outstanding Achievement: Harry Guyer, Jr., "The Old Man & the Perfect Christmas Gift" published in Bedford Gazette; and Kevin Reese, "Living and Leaving a Legacy" published on Outdoor Roadmap website

Photography/Art/Illustration: Winner: Tim Christie, "Bohemian Waxwing in Flight" published in Wyoming Wildlife
Outstanding Acheivement: Tim Christie, "The Stripper" published in Outdoor Life magazine

Conservation: Winner: John Jefferson, "The Ballad of Billy Sandifer" published in Texas Parks & Wildlife magazine
Outstanding Achievement: Steve Pennaz, "Silent Invaders" North American Fisherman, broadcast on Versus.

Mossy Oak, one of just five POMA Diamond Cornerstone members, joined forces with POMA to promote excellence in communications at all levels and encourage members of the media to set the bar high - knowing the importance to the industry of a professional and dedicated media corps.

"Mossy Oak's commitment to POMA has been unwavering, from the day the organization was launched," said Michael Faw, POMA chairman. "Toxey Haas and his company of outdoorsmen and women have a great appreciation of the outdoor media. Their efforts on behalf of our industry's journalists are unsurpassed. Mossy Oak is a valued partner and great friend."

POMA media members are encouraged to enter works into the annual Pinnacle Awards competition. The deadline for entries is mid-February. Complete details and entry forms are available on the POMA website,


POMA Mission
The Professional Outdoor Media Association is a group of individual communicators and Corporate Partners who believe in, defend, support and promote the heritage of hunting, fishing, shooting and traditional outdoor sports through writing, photography and other means. POMA's is committed to excellence in communications at all levels and to mentoring the next generation of traditional outdoor sports communicators.

About Mossy Oak
Haas Outdoors Inc. headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.