GREEN BAY, WISCONSIN - Non Typical, Inc., makers of the leading scouting camera brand, Cuddeback®, has been awarded top honors by leading outdoor giant, Cabela's. Non Typical was presented the award during the retailer's recent vendor summit at Cabela's Sidney, Nebraska headquarters, where the esteemed award is given to the single vendor whose overall performance score is the highest.
"This is a very proud moment," said Non Typical Founder, Mark Cuddeback. "To be picked as Cabela's Vendor of the Year, Overall from over 4,500 companies is truly an honor."
Non Typical was recognized for its outstanding focus on supply chain performance and launching new products on time. Cabela's, the World's Foremost Outfitter, selects its Vendor of the Year, Overall based on combined performance ratings indicated on the Supply Chain Report Card. Non Typical scored a perfect 100 percent rating on both flow through and shipping on time. Over the past year, Non Typical tallied up a whopping 99.94 percent total when all categories were totaled.
Cabela's Executive Vice President and Chief Merchandising Officer, Brian Linneman, praised Non Typical for its attention to retail promotions, quality POP materials, strong in-store training, and great "pull through" of product with National Advertising Campaigns. "This company has spent additional co-op dollars on back cover opportunities, in-season rebate programs, and holiday promotions at retail that result in compelling prices to the customer," said Linneman.
Cuddeback believes that the Vendor of the Year, Overall award is "a great win for all Non Typical employees and suppliers." The people who work for Cuddeback are outdoor enthusiasts who are intimately acquainted with the need for creating durable, quality products. They also understand the value of Non Typical's offerings to premier partner, Cabela's, for continued growth in hunting, fishing, camping and related outdoor arenas.
About Non Typical Incorporated
Non Typical manufactures scouting cameras, remote digital cameras that automatically capture photographs of deer when triggered by heat-in-motion. Cuddeback® digital cameras are used by some of the biggest names in hunting (see Pro Staff list on their website) and feature fast trigger speed, exceptional image quality, and Centered Subject Technology™. A popular product with all levels of deer hunters, Cuddeback cameras have been helping hunters find their buck of a lifetime for over 20 years. In 1984, Mark Cuddeback began building a device that would remotely photograph deer. He wanted to see what deer were really out there and he also wanted to know when they moved. What he developed became one of the first "scouting cameras" and, because so many others wanted his devices, in 1989, Cuddeback founded Non Typical Engineering. Non Typical is headquartered in Green Bay, Wisconsin and has offices in Park Falls, Wisconsin, where deer hunting is more than just a passion. In Park Falls, schools and work stop for opening day, and for many residents, hunting season is the best time of year. With people like this to draw from, Non Typical has built a dedicated team that works hard to make Cuddeback the leader in the scouting camera market. More about Non Typical, Inc. can be found at http://www.cuddeback.com
About Cabela's® Incorporated
Cabela's (NYSE: CAB) is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise, based in Sidney, Nebraska. Its direct marketing operation is one of the largest in the United States. The company went public in 2004, and with that it has experienced a 50% growth since 2001. Cabela's mail-order catalogs are shipped to over 120 countries. More than 120 million catalogs were mailed during its first year as a public company. Cabela's has a distinctive look to their retail operations, a look that turns them into tourist attractions as well as retail stores. The stores are more like cavernous showrooms, bringing the outdoors inside. They feature museum-quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. More about Cabela's can be found at http://www.cabelas.com
