Friday, December 3, 2010

African Sporting Expo and African Outfitter Launch Marketing Partnership

Windhoek, Namibia -North America's most progressive and long awaited African themed sporting expo, the African Sporting Exposition (ASE), and Africa's premier and authoritative hunting publication, African Outfitter magazine, have joined forces in a cooperative marketing partnership to promote Africa's finest outfitters to the North American hunting, fishing and photo safari market.

"We are thrilled to join with African Outfitter magazine in a synergistic partnership to expand the readership of this superb publication and promote the African Sporting Exposition throughout the southeast USA, North America, Africa and the world" stated Gray Thornton, Inyathi Productions Vice President and lead consultant.

"African Outfitter magazine has become one of the most respected voices within the African professional and recreational hunting community promoting the highest of ethical standards while entertaining readers with both contemporary and informative articles as well as "Africana" of days gone by" Kelli Thornton, Inyathi Productions President and ASE producer stated. "Our core values are a mirror image - promoting conservation, ethical hunting, fair chase, and the essence of safari making the African Sporting Exposition and African Outfitter magazine an ideal partnership" Thornton added.

"Africa has asked for a sporting exposition of this kind for years. Our partnership which will include cooperative marketing and cross promotion in both Africa and North America brings together two emerging leaders to promote the best of Africa to a new and enthusiastic clientele" noted Neels Geldenhuys, Managing Director of South African based Outdoor Publishing publishers of African Outfitter and Tight Lines magazines. "Our association and partnership with the African Sporting Exposition opens a broad and exceptional market for our publication and our advertisers" Geldenhuys added.

The African Sporting Exposition in association with African Outfitter is scheduled for January 20-22, 2011 at the Blake Hotel in Charlotte, North Carolina. ASE is an immersion into the wonders of Africa featuring a "who's-who" collection of the finest photo, hunting and fishing safari outfitters direct from the African continent as well as purveyors of exclusive sporting equipment, African wildlife art, and everything for the African aficionado.

One of the first of its kind in the southeast, the open to the public event offers an intimate private show format where attendees can meet Africa's most respected outfitters face to face, ask questions in an exclusive atmosphere, and plan their dream safari. ASE outfitter exhibitors are the finest safari operators in Africa and all must be members in good standing of their respective country's professional safari associations to exhibit at the show ensuring ASE attendees will be amongst the top safari outfitters on the African continent.

In addition to safari operators and unique sporting equipment, the African Sporting Exposition will showcase premier wildlife artists from North America and Africa displaying the very best African wildlife art and will include a "Meet the Artist" cocktail reception Friday evening for exhibitors and reception registrants.

Cody, Wyoming based ASE show management, Inyathi Productions, with more than 25 years combined experience in promoting African outfitters, "the essence of safari", wildlife conservation, and producing the finest hunting and sporting expositions and events in North America, is dedicated to African wildlife conservation. Following the lead of "1% For the Planet™" Inyathi Productions has pledged a minimum of 2% of ASE event gross revenues to African wildlife conservation initiatives.

For more information on the January 20-22, 2011 African Sporting Exposition, admission details or to become an exhibitor or sponsor, visit www.africansportingexpo.com or email on info@inyathiproductions.com. For more information or to subscribe to African Outfitter magazine, visit www.africanoutfitter.com or email on subs@africanoutfitter.com.