Tuesday, December 1, 2009

Leupold & Stevens Re-Launches Redfield

Redfield's new line of riflescopes and other sports optics signals the rebirth of a legendary American brand, rejuvenated specifically for American hunters seeking the utmost in quality and performance at commonly affordable prices.

Acquired by Leupold & Stevens, Inc. in 2008, Redfield® has become a brand of the Oregon-based company. Revolution™ riflescopes, the first products in the new Redfield line, are built at the plant near Beaverton, Ore. Other product offerings will include imported Rebel™ and Renegade™ binoculars, Rampage™ spotting scopes and Raider™ rangefinders, all designed, built and tested according to Redfield's exacting specifications.

"Redfield will be a complete line of affordable, quality optics that appeal to American hunters, whether they are young or old, inexperienced or very experienced," said Andy York, Redfield's vice president of sales, marketing and technology. "For example, the Revolution is an ideal choice for the whitetail deer hunter who wants a 'best in class,' American-made riflescope for around $130. All the new Redfield products will have a cool edge to them in terms of look and feel, and offer quality and performance that hunters can depend on in all field conditions."

York added, "We are especially proud of the fact that Revolution riflescopes are built in our Oregon facility by American workers. They embody the Soul of the American Hunter™ and their craftsmanship is second to none. Our workers' skills, hunting backgrounds and experience, combined with state-of-the-art design, manufacturing, assembly and testing techniques, will ensure that the Revolution will be an outstanding riflescope in every way."

The Redfield Gun Sight Company was founded in 1909 by John Hill Redfield. Over the years, Redfield became one of the leading American manufacturers of hunting optics, known for the accuracy, ruggedness and reliability of its products. In 1998, the company went out of business and closed its facility in Denver, Colo.

Redfield mounts are not associated with the new Redfield optics line. The new Redfield optics are covered by a warranty, but Leupold® did not assume the former Redfield warranty and does not service previous Redfield products. For more information, go to www.redfield.com.

Approximately 600 people are employed in Leupold's state-of-the-art facility near Beaverton, Ore. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories. For more information, go to www.leupold.com.