New Report Details the Dollar and Unit Sales Estimates for Hunting and Shooting Products

Southwick Associates has released the 2024 Hunting & Shooting Market Size Report, detailing the estimated retail size of the more than $20 billion hunting and shooting equipment market in 2024. Product categories were mixed in their performance, but were still higher than 2019.

“Consumer purchases of hunting and shooting products were stronger than originally anticipated in 2024. Retail shelves were stocked, allowing consumers to purchase products that may not have been as available in the last few years,” said Nancy Bacon, Vice President of Southwick Associates. “Inflation continued to be moderate through 2024 giving consumers more confidence to spend, while events leading up to the election pushed others who were on the sidelines to purchase. The new market size report will help businesses understand the market environment and identify opportunities.”

The new “2024 Hunting & Shooting Equipment Retail Market Size Report” is available to purchase from Southwick Associates. The report includes both retail unit and dollar sales estimates of more than 80 products directly associated with hunting, recreational shooting, and personal protection. Breakouts are included for specific product attributes such as action type or caliber/gauge, the primary purpose for consumers’ purchases, and more. Only equipment directly associated with hunting, recreational shooting, and personal protection are reported. Other items such as travel-related spending, real estate, and indirect equipment such as vehicles are not included.

For more information on Southwick’s market size report and to view a sample report, visit Market Reports - Southwick Associates. Custom research into specific market niches is also available, as are reports identifying the top brands, sales by retail channel, and more. In 2025, Southwick Associates also launched the Market Pulse, a new quarterly subscription service providing quarterly analysis of the hunting and shooting market. To purchase a report, subscription, or to discuss any custom research needs, contact Nancy Bacon at Nancy@southwickassociates.com.

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing and outdoor recreation markets. For 35 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Visit www.southwickassociates.com for more information.