Thursday, October 11, 2018

Bast-Durbin Named Agency of Record for Pennington Seeds

Slinger, WI - Bast Durbin Advertising (BDA) has been chosen by Georgia-based, Pennington Seed Company as the agency of record for its wildlife seed division. BDA’s primary responsibilities will include public and media relations, media planning, social media management and general marketing strategy. For over 20 years, BDA has provided dedicated marketing services to manufacturers and organizations within the hunting and fishing industries.

Founded in Madison, GA, Pennington has been in the seed business since 1945, when Brooks Pennington Sr. began supplying local farmers and ranchers with quality cotton, soybean, and agricultural seeds. Today, Pennington is a part of the Central Garden & Pet Company family of brands, with over 1,000 employees and over 16,000 dealers worldwide. Along with Partnerships at various universities and other private research companies, Pennington’s research-based breeding program enables the company to develop the best seeds science can deliver – making Pennington a natural choice for today’s wildlife food plot enthusiasts.

“Pennington currently dominates multiple categories in the seed industry; from lawn, to agricultural, to bird seed. They have strong distribution channels in place and they’re poised to take their superior wildlife blends to the next level, “said Jeff Bast, co-owner of BDA. “We’re excited to expand on their current successes and build awareness around the science and strategy behind their assortment of wildlife seed products.”

Burton Hacker, Seed Group Division Manager at Pennington, said that while Pennington Wildlife Seeds are naturally entrenched in agricultural co-ops nationwide, they wanted to partner with an agency that specialized in marketing to the hunting consumer that is passionate about the benefits of land management.

“In today’s ever-changing marketing environment, we needed assistance understanding how to target our marketing spend across all media platforms,” Hacker said. “The Bast Durbin team has the industry knowledge and marketing expertise to help guide us through the decision making that will grow our brand and build product awareness. Pennington Seed is very pleased to be partnering with them.”

ABOUT BAST DURBIN ADVERTISING: Celebrating its 20thAnniversary, Bast Durbin Advertising is a full-service advertising agency that provides focused marketing and design solutions to manufacturers and organizations who call the outdoors industry their home. For more information please visit or call 800-975-3473