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Leading Online Retailer Is Powering the Backbone of the Firearm Industry Through Innovation
Sales for local firearm retailers are surging on Guns.com, as the industry prepares for the fast-approaching holiday season. Guns.com connects millions of gun owners with a growing network of over 2,000 local firearm retailers nationwide. Online sales for local dealers increased 33% in September compared to the previous year across new and used guns.
"Local dealers represent the backbone of our industry, and our priority since day one is to help our dealer partners sell more guns and drive revenue,” said Jeff Tesch, Director of Business Development at Guns.com. "We’re beginning to see our dealer partners add record levels of inventory due to the ease of use of our seller dashboard, as they can turn stagnant inventory into sales. Plus, we’ve lowered our dealer fees on pre-owned firearms up to 40%, further boosting their revenue.”
Gun owners see the difference and are choosing a better online shopping experience, resulting in an 8% average increase in dealer sales in 2025. The growth is especially evident in the pre-owned firearm category, with used guns accounting for nearly 30% of dealer listings on Guns.com.
Guns.com's low-cost, user-friendly platform makes inventory management, order processing, and customer service simple for local firearm dealers and pawnbrokers nationwide. Efficiency and transparency are central to the Guns.com experience, enabling dealers to reach a vast customer base, eliminating tedious and time-consuming work, and quickly understanding selling fees. Guns.com pays all credit card processing fees and handles all the back-end document gathering, shipping, returns, and transfers for each sale.
The platform's intuitive dashboard makes managing orders and buyer offers a breeze, and real-time data helps dealers make informed decisions and maximize their revenue. Business owners and managers can also keep their firearms for sale in-store, eliminating the complexity and hassle of having to quarantine inventory.
Guns.com recently announced that it will launch Guns.com Auctions, revolutionizing the online firearm auction experience for gun owners nationwide. The new platform is exclusive to dealer used firearm inventory and is expected to launch this fall.
If you are a storefront dealer looking to enhance your online sales presence, please contact the Guns.com Business Development team at