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Greeley, CO – A half-century ago, Burris set the standard for practical, high-performance hunting riflescopes with the introduction of the Burris Fullfield line. Offering a wider field of view and greater light transmission than conventional scopes of the time, the Burris Fullfield became the benchmark riflescope for big-game hunters across the U.S.
Fifty years later, the all-new fifth-generation Burris Fullfield resets the bar for what an affordable, high-performance hunting scope can be. Now, the famed Burris Fullfield is available to hunters around the world thanks to Burris’ enhanced international distribution program. This program expansion allows discerning hunters across multiple continents to take advantage of the same exceptional Fullfield performance American hunters have enjoyed for decades at a price that won’t bust the budget.
The new-generation Burris Fullfield riflescopes are offered in a generous range of power factors and objective lens sizes to expertly match a broad range of hunting scenarios. From tight-quarter bush environments to open plains or rugged mountain ranges, there is a Burris Fullfield ideally suited for the pursuit.
A key part of the new Fullfield design is a lighter and more compact construction, enhancing maneuverability in close environments while minimizing fatigue during long days afield. Equally important are the Fullfield's refined ergonomics, such as that more robust knurling along the power ring and turrets that make for quick on-the-fly adjustments when seconds count.
Another standout feature of the new Fullfield models is the Knob Synergy system. All Fullfield riflescope elevation knobs can be custom-configured for specific ballistic profiles and exposed or capped-knob configurations. Combine this with a broad selection of illuminated or non-illuminated reticles that include Plex or the more advanced MOA- and BDC-styles and it is easy to see how the new Fullfield series meets the needs and expectations of modern hunter across the globe.
Of course, the new Fullfield line continues the famed Burris tradition of generous fields of view for easy game locating along with advanced multi-coated lenses that enhance light transmission, minimize glare, and ensure color fidelity for crisp, clear views in any environment.
The fifth-generation Fullfield riflescopes are offered in:
For more information on the new Fullfield riflescope lineup or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
Media Contact:
Jacob Eaton
Media Contact – Media Direct
Jordan Egli
Burris Director of Marketing