Gunpowder, Inc., a leading public relations and marketing agency specializing in outdoor enthusiast brands, announces its partnership with GAIM Immersive Technology, Inc., a pioneer in virtual training stimulators for firearm users. This collaboration will broaden awareness for the virtual platform beyond Europe and into the U.S., strengthening GAIM's public relations efforts and supporting its growth in influencer and affiliate marketing.

Since 2015, Gunpowder has become a powerhouse in the outdoor enthusiast marketing space, working with a noteworthy roster of industry-leading brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, THOR industries and most recently, Seakeeper Ride. With the addition of GAIM, Gunpowder will continue to build on its success within hunting and shooting categories, two cornerstones of the agency.

"Since our founding, Gunpowder has been active at the intersection of technology and the outdoors," said Ryan Chuckel, Founder & CEO of Gunpowder. "GAIM uniquely enables shooting enthusiasts by eliminating many of the barriers to training and enjoying shooting sports. That use of technology is a story we can’t wait to help them tell."

GAIM offers a transformative experience that sets a new standard for the industry. The company originated from Aimpoint, the developer of the red dot optic, which allowed them to create immersive simulations that replicate real-world scenarios with unmatched accuracy. As a result, GAIM has become a superior alternative to traditional shooting ranges by eliminating the cost of ammo, allowing shooters to practice from anywhere and multiplying the number of shooting scenarios.

“Joining forces with Gunpowder is like adding fuel to the fire. Gunpowder's expertise in creating show-stopping campaigns and driving sales, coupled with GAIM's dedication to excellence, makes for an unparalleled partnership,” said Phillip Jones, US Director of Sales & Marketing. “Together, we’ll gear up the world to embrace the future of training stimulators and get Ready for Reality.”

About GAIM

Founded in Sweden in 2019 with a strong base in the European market and originating from Aimpoint, the originator of the red dot optic, GAIM has quickly established itself as a trusted partner for hunting and shooting enthusiasts worldwide. GAIM's commitment to providing cutting-edge technology and realistic training experiences has solidified its position as a leader in the industry. With a focus on continuous improvement and collaboration with industry experts, GAIM continues to set the standard for virtual firearms training. For additional information, please visit gaim.com.

About Gunpowder, Inc.

Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at gunpowderinc.com.

Contact information

Josh Ward: joshw@gunpowderinc.com

Justin Brouillard: justinb@gunpowderinc.com