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Larry and Brenda Potterfield, owners of MidwayUSA and founders of the MidwayUSA Foundation, were awarded the 2025 Dallas Safari Club Foundation Legacy Award on July 19th at the DSC Foundation Gala in Grapevine, Texas. The award was presented by Dallas Safari Club CEO, Rob McCanna.
The DSC Foundation Legacy Award was established to honor hunter-conservationists whose passion and dedication have shaped the future of conservation. More than a recognition of past achievements, this award celebrates those who have contributed meaningfully to the enduring legacy of conservation through hunting. Since its inception in 2021, past honorees have included Mary Cabela, Fiona Capstick, John & Chrissie Jackson, and Jeff Crane.
“Brenda and Larry Potterfield embody the very spirit of the DSC Foundation Legacy Award,” said Russell Stacy, DSC Foundation Board President. “Through their unwavering commitment to conservation, education, and the future of hunting, they have set a powerful example for the entire outdoor community. The impact of MidwayUSA Foundation’s support for youth shooting sports and conservation education is simply unmatched. We selected Brenda and Larry because their legacy isn’t just about what they’ve built—it’s about what they’ve given. Their vision, generosity, and leadership have inspired a generation of sportsmen and women, and we are proud to honor them as our 2025 Legacy Award recipients.”
About MidwayUSA
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA) and Instagram (https://www.instagram.com/midwayusa), or follow them on X (https://www.x.com/midwayusa).
Contact:
MidwayUSA Public Relations